"uniclo" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “uniclo” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “перевод”, “real estate”, “cd”, “e u”, “pub mobile”, “redfin”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “uniclo” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword uniclo from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
uniclox ≤5 30 250+ 230
uniclox cloud control ≤5 30 249 207
unicloudwan express ≤5 30 248 245
uniclo th ≤5 30 248 220
uniclomy ≤5 30 47 30

The search volume of the core keyword uniclo in Google App Store reached 68, its difficulty level reached 35, and the number of apps related to it reached 248, among them, there are 209 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
UNIQLO US uniquo 68 47
2
GUCCI gucci 60 30
3
Urban Outfitters urban outfitter 65 42
4
StyleHint style hint ≤5 13
5
H&M - we love fashion henm 83 65
6
boohooMAN boo hoo men 51 41
7
HYPEBEAST - News, Fashion, Kicks bape 44 33
8
H&M One Team h u0026 m uae ≤5 30
9
Louis Vuitton louis vuitton 61 32
10
Tommy Hilfiger TH24/7 tommy hilfiger 57 41

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
youtubetm 100 70 249 241
favs book 100 33 250+ 150
amaxon 100 28 247 122
amazom 100 23 246 107
amzoma 100 30 250+ 160

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouTube youtuoob 100 68
2
YouTube Kids for Android TV мультиках 60 20
3
YouTube Kids youtoubu 100 30
4
YouTube for Android TV youtube goooo 58 27
5
Google Camera camera 61 94
6
YouTube Studio youtubestadio 63 41
7
Google googl 100 80
8
Hangouts hangouts 68 27
9
Music player - 10 bands equalizer Audio player though 46 43
10
FilmoraGo - Free Video Editor filmora 51 39

These five keywords: “youtubetm”, “favs book”, “amaxon”, “amazom”, “amzoma”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouTube”, “YouTube Kids for Android TV”, “YouTube Kids”, “YouTube for Android TV”, “Google Camera”, “YouTube Studio”, “Google”, “Hangouts”, “Music player - 10 bands equalizer Audio player”, “FilmoraGo - Free Video Editor”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “uniclo”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “uniclo