"pug" App Store Keywords Research Case | ASOTools
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"pug" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pug” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “maddie ziegler”, “english translation hindi”, “union bank”, “vs”, “tv's”, “free cells”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pug” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pug from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pugmobilelite 68 47 250+ 222
pugb. mobile lite 68 36 249 201
pug movil lite 68 30 250+ 191
pug g mobile 62 41 250+ 205
pugb 62 26 250+ 169

The search volume of the core keyword pug in Google App Store reached 55, its difficulty level reached 53, and the number of apps related to it reached 250+, among them, there are 90 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pug - My Virtual Pet Dog pugue 61 30
2
My Virtual Pet Dog ???? Louie the Pug louie louie 28 25
3
Puppy Pug House Decoration mike il carlino il gioco ≤5 25
4
PUBG MOBILE - Cyber Week pubg 80 54
5
Pug Run! pug run ≤5 19
6
Pug Live Wallpaper - backgrounds hd pug live wallpapers free ≤5 7
7
Pug Wallpaper HD & 4k Backgrounds pug molive ≤5 30
8
Pug Dog HD Wallpaper fotos de perros pug 7 3
9
Virtual Pet Pugs - A Pug Dog Collector Game pug dog collector ≤5 30
10
My little Pug - Care and Play cataflam 43 38

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ficpok 100 71 249 244
y tuber 100 30 250+ 173
wappssap 90 71 249 245
wotchap 90 30 249 245
roblodd 88 30 250+ 243

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font kyoboard 60 22
2
Agar.io agar.io 61 12
3
WEBTOON weebtoone 65 39
4
Reddit reddit 77 59
5
Hulu: Stream TV shows & watch the latest movies hulu 75 34
6
Minecraft minecraft 80 95
7
Epic: Kids' Books & Educational Reading Library epic 65 79
8
DocuSign - Upload & Sign Docs docu sign 58 23
9
Epic Race 3D american ninja warrior 31 16
10
AncestryDNA - Genetic Testing ancestry dna 46 23

These five keywords: “ficpok”, “y tuber”, “wappssap”, “wotchap”, “roblodd”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font”, “Agar.io”, “WEBTOON”, “Reddit”, “Hulu: Stream TV shows & watch the latest movies”, “Minecraft”, “Epic: Kids' Books & Educational Reading Library”, “DocuSign - Upload & Sign Docs”, “Epic Race 3D”, “AncestryDNA - Genetic Testing”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pug”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pug