"vs" App Store Keywords Research Case | ASOTools
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"vs" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “vs” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mouni roy”, “؛free fire”, “solitaire・”, “imgur”, “the legend of korra”, “update”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “vs” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword vs from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
favs book 100 33 250+ 150
google drivs 85 42 249 186
cvs 68 19 250+ 87
vsco 63 42 250+ 177
atvs 60 2 250+ 52

The search volume of the core keyword vs in Google App Store reached 60, its difficulty level reached 75, and the number of apps related to it reached 249, among them, there are 82 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
VS ScreenRecorder,Video Editor vs editor de video ≤5 30
2
VS Video Editor vs editor 6 21
3
Noob vs Pro vs Hacker vs God: Animation Videos chetooz cruch 21 40
4
Snipers vs Thieves svt 43 39
5
Noob vs Pro vs Hacker 2: Jailbreak noobs 46 18
6
Hip Hop Battle - Girls vs. Boys Dance Clash dancers 56 10
7
VS FPV vs app ≤5 23
8
Ice VS Fire Princess Makeup ice vs fire princess makeup ≤5 30
9
Siren Head vs Cartoon Cat Fight jogo do cartoon cat no roblox ≤5 5
10
Mermaid Secrets3- Mean Girl VS Mermaid Princess mean girl 53 31

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
rovloxx 88 30 250+ 219
printreste 87 56 250+ 218
pentireste 87 51 250+ 230
pienterest 87 51 250+ 225
piterests 87 42 249 191

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
FRAG Pro Shooter frank ocean 48 55
2
Minecraft minecraft 80 95
3
NoobClicker brick hill roblox ≤5 27
4
Spongebob: Krusty Cook-Off spungebob 63 44
5
Snapchat snapchat 83 47
6
Dropbox: Cloud Storage to Backup, Sync, File Share drobook 72 54
7
Minion Rush: Despicable Me Official Game minion 52 34
8
Prison Empire Tycoon - Idle Game prison 49 71
9
World of Tanks Blitz MMO world of tanks 50 21
10
YouTube Kids youtoubu 100 30

These five keywords: “rovloxx”, “printreste”, “pentireste”, “pienterest”, “piterests”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “FRAG Pro Shooter”, “Minecraft”, “NoobClicker”, “Spongebob: Krusty Cook-Off”, “Snapchat”, “Dropbox: Cloud Storage to Backup, Sync, File Share”, “Minion Rush: Despicable Me Official Game”, “Prison Empire Tycoon - Idle Game”, “World of Tanks Blitz MMO”, “YouTube Kids”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “vs”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “vs