"hawk" App Store Keywords Research Case | ASOTools
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"hawk" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hawk” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “curve”, “print”, “chicago bears”, “bukalapak”, “ibis paint”, “packets”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hawk” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hawk from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
steven hawkings 63 50 250+ 206
tony hawk pro skater 1+2 56 51 250+ 229
seahawks 53 28 250+ 146
seattle seahawks 49 30 246 152
seahawks game 48 31 250+ 171

The search volume of the core keyword hawk in Google App Store reached 44, its difficulty level reached 53, and the number of apps related to it reached 249, among them, there are 56 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
HAWK: Galaxy Shooter. Alien War hawok 38 45
2
Tony Hawk's Skate Jam tony hawk pro skater 1+2 56 51
3
Hawk Sounds hawk sounds 18 12
4
105.7 The Hawk - Classic Rock for the Jersey Shore 105.7 the hawk ≤5 7
5
Mama Hawk mama hawk ≤5 29
6
Hawk Sounds hawk sounds 18 12
7
Hawk Central hawkeyes 30 38
8
98.1 The Hawk - Binghamton's #1 For New Country 98.1 the hawk ≤5 30
9
104.1 The Hawk 104.1 the hawk ≤5 30
10
Flying Robot Hero - Transform Robot Hawk Game 2020 hawk games 10 24

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wotchap 90 30 249 245
roblodd 88 30 250+ 243
among us 87 75 250+ 26
amon us 87 40 250+ 191
amons us 87 38 250+ 174

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
myVEGAS Slots - Las Vegas Casino Slot Machines my casino 34 30
2
TextNow: Free Texting & Calling App text now 68 29
3
NFL nfl 79 42
4
APUS Message Center—Intelligent management herberger's 11 36
5
Slotomania™ Free Slots: Casino Slot Machine Games slotomania 42 40
6
Wattpad - Read & Write Stories wattpad 73 45
7
SHOWTIME showtime 54 36
8
Free Call : Call Free & Free Text call 54 90
9
Plenty of Fish Free Dating App pof 72 24
10
OkCupid - The Online Dating App for Great Dates okcupid 60 25

These five keywords: “wotchap”, “roblodd”, “among us”, “amon us”, “amons us”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “myVEGAS Slots - Las Vegas Casino Slot Machines”, “TextNow: Free Texting & Calling App”, “NFL”, “APUS Message Center—Intelligent management”, “Slotomania™ Free Slots: Casino Slot Machine Games”, “Wattpad - Read & Write Stories”, “SHOWTIME”, “Free Call : Call Free & Free Text”, “Plenty of Fish Free Dating App”, “OkCupid - The Online Dating App for Great Dates”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hawk”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hawk