"princesas" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “princesas” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “emmas”, “keyboard for ipad”, “qr codes reader”, “sophist”, “fail”, “musik”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “princesas” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword princesas from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
princesas disney 45 13 250+ 124
princesas de disney 43 11 250+ 120
princesas de disnei 28 10 250+ 124
juegos de princesas 26 22 250+ 191
todas las princesas de disney 23 9 250+ 112

The search volume of the core keyword princesas in Google App Store reached 34, its difficulty level reached 19, and the number of apps related to it reached 250+, among them, there are 178 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Disney Princess Majestic Quest: Match 3 & Decorate riponzel 56 23
2
Princess Beauty Makeup Salon jurgos para niñas 48 38
3
Princess Coloring Book princess coloring 23 29
4
Baby Princess Phone princess 51 83
5
Barbie Magical Fashion princesses 44 19
6
Little Panda: Princess Dress Up karin eriksson ≤5 30
7
Princess Computer computadora 53 11
8
Little Panda: Princess Makeup công chúa 22 15
9
Princess Dress up Games - Princess Fashion Salon dressing 34 22
10
Princess dress up and makeover games juego de vestir y maquillar 28 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
disney 70 44 249 108
gisnep 70 42 250+ 184
dismey 70 36 250+ 172
dosney 70 36 250+ 168
fisney 70 35 250+ 170

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Disney+ disney + plus 73 36
2
My Disney Experience - Walt Disney World dinsey world 56 28
3
DisneyNOW – Episodes & Live TV dosneyland 60 64
4
Disney Sorcerer's Arena sorcerers apprentice 26 45
5
Disney Magic Kingdoms: Build Your Own Magical Park mekie mouse 63 23
6
Shop Disney disney shop 53 40
7
Play Disney Parks disney parks 29 12
8
Disney Emoji Blitz disney emoji blitz 31 37
9
Disney Getaway Blast brave disney 28 39
10
Disney Heroes: Battle Mode incredibles 43 20

These five keywords: “disney”, “gisnep”, “dismey”, “dosney”, “fisney”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Disney+”, “My Disney Experience - Walt Disney World”, “DisneyNOW – Episodes & Live TV”, “Disney Sorcerer's Arena”, “Disney Magic Kingdoms: Build Your Own Magical Park”, “Shop Disney”, “Play Disney Parks”, “Disney Emoji Blitz”, “Disney Getaway Blast”, “Disney Heroes: Battle Mode”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “princesas”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “princesas