"emmas" App Store Keywords Research Case | ASOTools
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"emmas" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “emmas” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “xbox”, “easy”, “nake”, “airpod”, “ok”, “college board”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “emmas” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword emmas from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
dilemmas 46 34 247 161
emmas adventure 9 25 250+ 213
emmas remote ≤5 30 249 245
dit arbejdsliv - dilemmaspil ≤5 30 248 247
emmasongs ≤5 27 250+ 235

The search volume of the core keyword emmas in Google App Store reached 50, its difficulty level reached 17, and the number of apps related to it reached 248, among them, there are 115 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Emma's Journey: Fashion Shop emma's 50 17
2
Emma's Adventure: California california adventure 11 30
3
Pregnant Talking Cat Emma talking cat pet ≤5 13
4
Chef Emma chef emma ≤5 27
5
EMMA eema safety ≤5 30
6
Emma's Toystore emma's toystore ≤5 30
7
Emma - Budget Planner Tracker & Money Manager emma 43 49
8
Sophia - My Little Sis sophia 37 45
9
Emma the Cat Gardener: My Virtual Pet emma gardner ≤5 23
10
Emma's - Happy Gardening emma's garden ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
best buu 82 53 249 227
hotel 72 84 250+ 96
supermarkets 72 15 249 81
emma watson 68 37 249 132
supee mercado 66 21 249 130

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Best Buy bestbuy 82 35
2
eBay Shopping - Buy, sell, and save this holiday ensy 90 44
3
Best Buy Assured Living best buy assured living ≤5 30
4
Best Fiends - Free Puzzle Game best friends 51 49
5
DRAGON BALL Z DOKKAN BATTLE dagin ball z 56 9
6
Coupons for Best Buy best buy coupons 33 15
7
BEST BUY+ bestbuy tlc 21 38
8
Gearbest Online Shopping gerbest 51 45
9
Top Speed: Drag & Fast Racing tilda swinton 51 59
10
Price Tracker for BestBuy price watch for best buy ≤5 30

These five keywords: “best buu”, “hotel”, “supermarkets”, “emma watson”, “supee mercado”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Best Buy”, “eBay Shopping - Buy, sell, and save this holiday”, “Best Buy Assured Living”, “Best Fiends - Free Puzzle Game”, “DRAGON BALL Z DOKKAN BATTLE”, “Coupons for Best Buy”, “BEST BUY+”, “Gearbest Online Shopping”, “Top Speed: Drag & Fast Racing”, “Price Tracker for BestBuy”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “emmas”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “emmas