"portraits" App Store Keywords Research Case | ASOTools
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"portraits" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “portraits” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “capacitors”, “wallpapers live”, “service credit union”, “tweet delete”, “shorty”, “málaga”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “portraits” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword portraits from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
painting portraits 29 10 250+ 91
portraits photos 24 16 250+ 131
portraits inovations 19 33 250+ 216
how to draw portraits 11 4 250+ 70
90 second portraits ≤5 21 249 203

The search volume of the core keyword portraits in Google App Store reached 32, its difficulty level reached 16, and the number of apps related to it reached 249, among them, there are 116 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
PortraitAI - Classic Portrait & Avatar by AI portrait 44 40
2
Portrait Sketch self-portrait 39 27
3
Portrait Mode Camera potrait 38 25
4
ToonMe - vector & cartoon portraits from selfies toonme 22 26
5
DRAWU - draw and paint your portrait draw yourself 10 12
6
Auto blur photo - Blur image background DSLR ilalang portraiture ≤5 20
7
How to draw portrait how to draw portraits 11 4
8
Portrait Mode HD Camera insta portrait camera ≤5 13
9
Live Portrait photomatic portrait ≤5 26
10
Blur photo background - Auto editor boca photo ≤5 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
faceqq 80 39 249 203
cool photo 70 34 250+ 191
euphoric 68 47 250+ 196
tumelr 66 58 250+ 233
photoshop 66 49 250+ 141

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Glitch - Icon Pack radiate icon pack ≤5 30
2
Face Maker - face changer facemaker app ≤5 30
3
Northwestern Mutual northwestern mutual 37 47
4
Perfect Icon Pack pixel perfect icon ≤5 30
5
Crayola Funny Faces crayola funny faces 7 22
6
Toca Kitchen 2 foods 77 38
7
Draw it quik draw 50 24
8
Oldify Camera - Aging Filter & Face Secret Predict face up your soul gmbh ≤5 30
9
Profile Avatar Maker profile avatar maker app ≤5 30
10
Anime Avatar - Face Maker naruto dress up ≤5 8

These five keywords: “faceqq”, “cool photo”, “euphoric”, “tumelr”, “photoshop”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Glitch - Icon Pack”, “Face Maker - face changer”, “Northwestern Mutual”, “Perfect Icon Pack”, “Crayola Funny Faces”, “Toca Kitchen 2”, “Draw it”, “Oldify Camera - Aging Filter & Face Secret Predict”, “Profile Avatar Maker”, “Anime Avatar - Face Maker”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “portraits”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “portraits