"lottery" App Store Keywords Research Case | ASOTools
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"lottery" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “lottery” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “orsay”, “iphone 11 pro”, “computing”, “fast food”, “b”, “djokovic”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “lottery” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword lottery from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sambad lottery 83 10 250+ 88
lottery result 70 52 250+ 34
nagaland state lottery 60 6 250+ 34
n.y. lottery 60 1 250+ 31
ga.lottery 58 2 249 40

The search volume of the core keyword lottery in Google App Store reached 59, its difficulty level reached 68, and the number of apps related to it reached 250+, among them, there are 57 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
CA Lottery Official App lotery 65 5
2
Texas Lottery Official App texas lottery 55 11
3
Lotto Results - Mega Millions Powerball Lottery US lottos 72 4
4
Ohio Lottery ohio 50 62
5
Florida Lottery Mobile Application florida lottery 56 5
6
NY Lottery n.y. lottery 60 1
7
New Jersey Lottery nj lottery 50 8
8
Hoosier Lottery hoosiers lottery 38 1
9
Mega Millions & Powerball Lottery in US powerball 52 32
10
Washington's Lottery wa lottery 30 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
sambad lottery 83 10 250+ 88
lotteries sambad 83 30 250+ 22
quini 75 60 249 234
lottos 72 4 250+ 31
lottery result 70 52 250+ 34

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sambad Result - Today's Lottery Result & News lotteries sambad 83 30
2
Lottery Sambad geram sambad ≤5 19
3
Lottery Sambad Result 11:55 AM, 4 PM and 8 PM lotteries sambad 83 30
4
Dear Lottery -Sikkim and Nagaland State Lottery nagaland lottery live video apps ≤5 6
5
লটারি রেজাল্ট সংবাদ - Lottery Today Result Sambad লটারি রেজাল্ট দেখার সফটওয়্যার ≤5 30
6
Lottery Aaj -Fastest Today Lottery Result & Sambad aajkal lottery sambad 36 3
7
Lottery Sambad Pro-Lottery Results lotteries sambad 83 30
8
Lottery Sambad Live & Results lottery sambad live app ≤5 2
9
LAST - Lottery All Sambad Today lotteries sambad 83 30
10
লটারি সংবাদ : Today Lottery Results New JPG or PDF lottery sambad apps bangla ≤5 30

These five keywords: “sambad lottery”, “lotteries sambad”, “quini”, “lottos”, “lottery result”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Sambad Result - Today's Lottery Result & News”, “Lottery Sambad”, “Lottery Sambad Result 11:55 AM, 4 PM and 8 PM”, “Dear Lottery -Sikkim and Nagaland State Lottery”, “লটারি রেজাল্ট সংবাদ - Lottery Today Result Sambad”, “Lottery Aaj -Fastest Today Lottery Result & Sambad”, “Lottery Sambad Pro-Lottery Results”, “Lottery Sambad Live & Results”, “LAST - Lottery All Sambad Today”, “লটারি সংবাদ : Today Lottery Results New JPG or PDF”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “lottery”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “lottery