"ocean game" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ocean game” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “podiatry”, “online game”, “aspal 9”, “cn”, “lápiz”, “invitation”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ocean game” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ocean game from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ocean games 51 13 250+ 127
abc ocean games for children ≤5 30 250+ 116
fish bubble adventure game - deep ocean games ≤5 30 250+ 108
finger surfer - ocean surf game ≤5 30 250+ 78
ocean world - 3 match mermaid rescue puzzle game ≤5 30 249 208

The search volume of the core keyword ocean game in Google App Store reached 40, its difficulty level reached 26, and the number of apps related to it reached 249, among them, there are 215 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Raft Survival: Ocean Nomad - Simulator raft 55 56
2
Seashine medusas 55 20
3
Ocean Is Home: Survival Island ocean is home 17 22
4
Ocean Survivor - Island Is Home survivor games offline 6 17
5
Raft Survival 3D - Crafting In Ocean raft survival escape race - ship life simulator 3d ≤5 30
6
Ocean Survival gemraf 36 9
7
Survival and Craft: Crafting In The Ocean survival on raft 24 18
8
Mermaid Simulator Games: Sea & Beach Adventure sereias 39 5
9
Ocean Raft 3D tugu sugianto 31 30
10
Tap Tap Fish - Abyssrium Pole abyssrium pole 6 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
robloxen 88 24 250+ 145
tubifly 80 68 249 246
qwikipedia 75 67 249 242
j u e g o s 70 61 250+ 240
nide 70 53 249 234

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
How to Draw Rblx Characters Step by Step zompiggy 9 31
2
Obby Escape from Prison - Roblx Jigsaw Game obby games in roblox free ≤5 20
3
piggy piano for obby escape mod roblx2020 ≤5 10
4
Mod Mousy VS Owell obby - Sumilation survivor mousy 15 28
5
Escape Piggy Survival Game 2020 survival horror house piggy ≤5 1
6
Ultimate Cookie The Robloxe Swirl : World adventur rainbow ride ≤5 30
7
Stickman Hook exstention 53 58
8
Scary Piggy Chapter 12 Roblx Mod (UNOFFICIAL) piggy alpha new chapter 12 ≤5 23
9
Baldi Classic Tower of Hell - Climb Adventure Game baldi's basics tower of hell ≤5 25
10
Piggy Game for Robux piggy roblox 41 9

These five keywords: “robloxen”, “tubifly”, “qwikipedia”, “j u e g o s”, “nide”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “How to Draw Rblx Characters Step by Step”, “Obby Escape from Prison - Roblx Jigsaw Game”, “piggy piano for obby escape mod”, “Mod Mousy VS Owell obby - Sumilation survivor”, “Escape Piggy Survival Game 2020”, “Ultimate Cookie The Robloxe Swirl : World adventur”, “Stickman Hook”, “Scary Piggy Chapter 12 Roblx Mod (UNOFFICIAL)”, “Baldi Classic Tower of Hell - Climb Adventure Game”, “Piggy Game for Robux”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ocean game”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ocean game