"happy birthday cake" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “happy birthday cake” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “games downloading”, “unicorns wallpaper”, “cvs pharmacy”, “area f2”, “champions league of legends”, “usaa insurance”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “happy birthday cake” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword happy birthday cake from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
name on happy birthday cake 34 30 250+ 62
happy birthday cake with name and photo edit 29 3 250+ 69
name on happy birthday cake ≤5 30 250+ 65
happy birthday cake stickers ≤5 30 250+ 59
happy birthday cake frame ≤5 30 250+ 57

The search volume of the core keyword happy birthday cake in Google App Store reached 32, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 57 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Happy Birthday Cake birthday cake 44 53
2
Birthday cake with name and photo(Birthday Quotes) happy birthday 24 14 30
3
Name Photo On Birthday Cake gateau anniversaire 38 30
4
Photo On Cake 2020 : Birthday Cake Pics Editor App birthday celebrated 39 5
5
Birthday Cake with Name and Photo on Cake ghép hình ảnh vào bánh sinh nhật ≤5 5
6
Name On Birthday Cake - Special Birthday Wishes name on happy birthday cake ≤5 30
7
Name On Birthday Cake - Video,Photo,Creater name on happy birthday cake 34 30
8
Name On Cake name on cake 33 8
9
Name Picture on Birthday Cake birthday cakes pictures 34 2
10
Make Happy Birthday Cake - Girls Games girl happy birthday 34 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
b-day wishes 70 3 250+ 44
b'day wishes 70 30 250+ 40
birthday wish 70 30 250+ 15
wishes happy birthday 66 3 250+ 59
cske 63 13 250+ 117

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Birthday Wishes, Messages, Poems & Greetings b'day wishes 70 30
2
Happy Birthday Wishes & Messages wishes happy birthday 66 3
3
Birthday Wishes Messages birthday quotes 51 11
4
Happy Birthday Wishes - Status, Greetings & Images बर्थडे विशेस 23 3
5
All Type Birthday Wishing SMS 18th birthday 28 17
6
Happy Birthday Wishes Greetings SMS English Urdu happy birthday wishes sms 39 4
7
Birthday Wishes Images birthday images 43 9
8
Happy Birthday Quotes and Wishes happy birthday quotes for husband 26 3
9
Birthday Cards & Messages - Wish Friends & Family greeted 46 38
10
Special Birthday Wishes - NEW Images & Messages surprise birthday wishes app ≤5 2

These five keywords: “b-day wishes”, “b'day wishes”, “birthday wish”, “wishes happy birthday”, “cske”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Birthday Wishes, Messages, Poems & Greetings”, “Happy Birthday Wishes & Messages”, “Birthday Wishes Messages”, “Happy Birthday Wishes - Status, Greetings & Images”, “All Type Birthday Wishing SMS”, “Happy Birthday Wishes Greetings SMS English Urdu”, “Birthday Wishes Images”, “Happy Birthday Quotes and Wishes”, “Birthday Cards & Messages - Wish Friends & Family”, “Special Birthday Wishes - NEW Images & Messages”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “happy birthday cake”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “happy birthday cake