"online game" App Store Keywords Research Case | ASOTools
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"online game" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “online game” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “amon us”, “hello neighbor”, “apptoid”, “github”, “merge pdf”, “keyboards”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “online game” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword online game from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
online games 61 53 250+ 237
online gamers 61 49 250+ 237
game online 61 48 250+ 230
free online game 51 42 250+ 226
free online games 42 41 250+ 236

The search volume of the core keyword online game in Google App Store reached 61, its difficulty level reached 48, and the number of apps related to it reached 250+, among them, there are 211 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hide Online - Hunters vs Props online games 61 53
2
Modern Strike Online: Free PvP FPS shooting game online gamers 61 49
3
Modern Ops - Online FPS (Gun Games Shooter) gun games 47 37
4
Snake.io - Fun Addicting Arcade Battle .io Games snkee 70 30
5
Stick Fight Online: Multiplayer Stickman Battle online multiplayer games 42 37
6
Battle Forces - FPS, online game battle force ≤5 16
7
1v1.LOL - Online Building & Shooting Simulator fortntie 43 21
8
Roblox roblocxx 88 63
9
Dominoes Online - Free game domines online 29 10
10
AWP Mode: Elite online 3D sniper action awp 27 40

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblocxx 88 63 250+ 245
roblaxc 88 62 250+ 244
robomx 88 53 249 220
robloxml 88 51 250+ 222
robelox 88 46 250+ 205

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fireboy & Watergirl - Escape Adventure Game fuego escape ≤5 30
2
My Town: Car Garage. Wash & Fix kids Car Game town car 19 16
3
Super Salon beleza 31 25
4
12 Locks II открывает все замки ≤5 22
5
Coloring for Brawl Stars bawes ≤5 30
6
Toca Kitchen 2 foods 77 35
7
Stickman Hook stichman 45 27
8
Art of War: Legions art of war 43 39
9
Spongebob: Krusty Cook-Off spungebob 63 44
10
Box Simulator for Brawl Stars cajas 39 23

These five keywords: “roblocxx”, “roblaxc”, “robomx”, “robloxml”, “robelox”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fireboy & Watergirl - Escape Adventure Game”, “My Town: Car Garage. Wash & Fix kids Car Game”, “Super Salon”, “12 Locks II”, “Coloring for Brawl Stars”, “Toca Kitchen 2”, “Stickman Hook”, “Art of War: Legions”, “Spongebob: Krusty Cook-Off”, “Box Simulator for Brawl Stars”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “online game”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “online game