"invitation" App Store Keywords Research Case | ASOTools
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"invitation" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “invitation” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “intelius”, “bubble-pop”, “maroon 5”, “campañas”, “atom”, “draw anime”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “invitation” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword invitation from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
invitation maker 39 17 250+ 56
invitations 36 13 250+ 44
invitations for birthday 34 3 249 55
wedding invitation cards 33 4 250+ 43
birthday invitations cards 33 3 249 61

The search volume of the core keyword invitation in Google App Store reached 40, its difficulty level reached 61, and the number of apps related to it reached 250+, among them, there are 46 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Invitation maker & Card design by Greetings Island invatation 46 8
2
Invitation Maker Free - Birthday & Wedding Card convite de aniversario 36 10
3
Invitation maker 2020 Birthday & Wedding card Free cye invitaciones ≤5 30
4
Invitation Card Maker: Ecards & Digital invites inviting card 38 3
5
Digital Invitation Card Maker- Invitation Card 50th birthday invitation card maker free ≤5 2
6
Invitation Maker 2.0 convite virtual 28 8
7
Invitation Maker Flyer Creator invite 38 18
8
Birthday Invitation Maker : Invitation Card Maker birthday invites 34 4
9
Invitation Maker, Greeting Card Maker (RSVP) nilesh 16 31
10
Invitation Maker - eCards, Greeting Card Maker e-card maker ≤5 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
discodc 83 30 250+ 234
саnva 82 63 250+ 242
tubufy 80 69 249 248
canva 76 58 248 129
friend's 66 57 250+ 236

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bunch: Group Video Chat & Party Games brunch 49 43
2
PlayStation Messages - Check your online friends p.s. messages 24 28
3
Messenger Kids – The Messaging App for Kids messenger kids 50 22
4
GIF Keyboard by Tenor tenor 44 33
5
Snapchat snapchat 83 46
6
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 56
7
TeamSpeak 3 - Voice Chat Software teamspeak 41 43
8
Among Us among us 87 75
9
Destiny 2 Companion destiny 2 53 42
10
Narrator's Voice narrated 48 29

These five keywords: “discodc”, “саnva”, “tubufy”, “canva”, “friend's”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Bunch: Group Video Chat & Party Games”, “PlayStation Messages - Check your online friends”, “Messenger Kids – The Messaging App for Kids”, “GIF Keyboard by Tenor”, “Snapchat”, “Discord - Talk, Video Chat & Hang Out with Friends”, “TeamSpeak 3 - Voice Chat Software”, “Among Us”, “Destiny 2 Companion”, “Narrator's Voice”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “invitation”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “invitation