"money transfer" App Store Keywords Research Case | ASOTools
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"money transfer" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “money transfer” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “i.a.s”, “fangs”, “patta”, “dinamica”, “c a l c u l a t o r”, “ليسا”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “money transfer” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword money transfer from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ria money transfer 37 13 247 92
transfer money 32 14 249 106
xoom money transfer 32 11 247 88
western union money transfer 29 9 249 95
money transfer services 29 9 249 90

The search volume of the core keyword money transfer in Google App Store reached 37, its difficulty level reached 40, and the number of apps related to it reached 249, among them, there are 97 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Xoom Money Transfer xzoom 58 24
2
Money Transfer App Paysend paysend 32 35
3
BOSS Revolution: Money Transfer. Send Money Abroad boss money 18 13
4
ACE Money Transfer ace money lite ≤5 30
5
Money Transfer, Card to Bank & IMPS Fund Transfer bank transactions 16 10
6
Ria Money Transfer – Send Money Online Anywhere ria 45 42
7
Remitly: Send Money & Track International Funds remitly 50 21
8
WorldRemit Money Transfer App: Send Money Abroad woldremit 48 15
9
TransferWise Money Transfer tranferwise 56 25
10
MoneyGram money gram 58 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
goolde 100 56 248 211
googul 100 48 246 206
discortt 83 30 250+ 235
pypale 83 30 249 26
paypal 82 41 247 169

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google oogle 100 86
2
Google Chrome: Fast & Secure chrome 76 47
3
Google Pay: A safe & helpful way to manage money google pay 58 47
4
Google Drive googledi 85 49
5
Google Play Services for AR in app google play 45 44
6
Google Photos images 73 68
7
Google Text-to-Speech texttospeech 37 2
8
Google Assistant - Get things done, hands-free siri 60 52
9
Google Find My Device findmydevice 65 19
10
Contacts контактов 58 24

These five keywords: “goolde”, “googul”, “discortt”, “pypale”, “paypal”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Pay: A safe & helpful way to manage money”, “Google Drive”, “Google Play Services for AR”, “Google Photos”, “Google Text-to-Speech”, “Google Assistant - Get things done, hands-free”, “Google Find My Device”, “Contacts”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “money transfer”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “money transfer