"pearl" App Store Keywords Research Case | ASOTools
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"pearl" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pearl” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “السيارة”, “timo”, “pic background”, “t”, “e file”, “hydraulic”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pearl” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pearl from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pearl harbor 36 26 250+ 172
pearls 32 21 250+ 39
pearl jam 30 37 250+ 189
alipearl 28 38 250+ 210
pearltrees 27 48 250+ 245

The search volume of the core keyword pearl in Google App Store reached 39, its difficulty level reached 59, and the number of apps related to it reached 249, among them, there are 23 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pearl's Peril - Hidden Object Game peril 36 26
2
Pearl pearl precision products mobile app ≤5 30
3
Pearl Fertility pearly cycle ≤5 30
4
Pearl Technologies Driver App charger driver app ≤5 30
5
Divine Pearls divine 32 52
6
Pearl shine sea ngoc trai 14 11
7
Atlantis: Pearls of the Deep the rise of atlantis 14 16
8
Lucky Pearl Slots lady luck slots free ≤5 30
9
Pearl Updater acaia pearl updater ≤5 30
10
Pink Pearl Shining Theme ngoc trai 14 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bubble tea 55 36 248 134
journeys 53 33 247 184
journey 51 69 249 76
mmorp 51 52 246 207
tapioca 51 49 249 201

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bubble Tea! tea 55 68
2
Bubble Tea - Color Mixer sữa tươi 12 28
3
Bubble Tea Maker - Milk Tea Shop 奶茶 29 26
4
Bubble Milk Tea Shop - Be A Bubble Tea Barista lil c's bubble tea ≤5 30
5
Rainbow Bubble Tea Maker - Tapioca Milk Pearl tapioca pearl ≤5 30
6
Unicorn Bubble Tea – Milk Tea Maker of Girls Games making drinks games for girls ≤5 10
7
Mix Boba Milk Tea Pearl Maker boba games 3d ≤5 16
8
Kitty Bubble Tea Keyboard Background bubble tea wallpapers ≤5 30
9
Tea Addict - Boba & Bubble Tea Finder lil c's bubble tea ≤5 30
10
Milk Tea Mania bumble tea ≤5 17

These five keywords: “bubble tea”, “journeys”, “journey”, “mmorp”, “tapioca”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Bubble Tea!”, “Bubble Tea - Color Mixer”, “Bubble Tea Maker - Milk Tea Shop”, “Bubble Milk Tea Shop - Be A Bubble Tea Barista”, “Rainbow Bubble Tea Maker - Tapioca Milk Pearl”, “Unicorn Bubble Tea – Milk Tea Maker of Girls Games”, “Mix Boba Milk Tea Pearl Maker”, “Kitty Bubble Tea Keyboard Background”, “Tea Addict - Boba & Bubble Tea Finder”, “Milk Tea Mania”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pearl”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pearl