"mcaffe" App Store Keywords Research Case | ASOTools
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"mcaffe" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mcaffe” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “deadly sins seven”, “utube downloader”, “free boys games”, “loterias”, “red hat”, “pokemon tcg”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mcaffe” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mcaffe from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mcaffee ≤5 20 245 209
mcaffeine app ≤5 30 250+ 176
mcaffeine coffee ≤5 30 250+ 170
mcaffeine products app ≤5 30 250+ 133
mcaffeine ≤5 30 249 188

The search volume of the core keyword mcaffe in Google App Store reached 35, its difficulty level reached 37, and the number of apps related to it reached 245, among them, there are 213 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mobile Security: VPN Proxy & Anti Theft Safe WiFi macafee 51 41
2
Safe Connect VPN: Proxy Wi-Fi Hotspot, Secure VPN mcafee vpn 14 29
3
McAfee® Security for Metro® anne mccaffrey 14 40
4
McAfee® Security for T-Mobile mcafee security for t-mobile 13 26
5
True Key™ by McAfee true key 14 29
6
McAfee Endpoint Assistant mcafee endpoint security 11 34
7
Safe Family – Screen Time & Parental Control App safely family 12 10
8
McAfee MVISION Mobile mcafee mvision mobile ≤5 30
9
CenturyLink Security by McAfee centurylink security by mcafee ≤5 30
10
McAfee Secure Home Internet mcafee secure home internet ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
oogle 100 86 247 208
googl 100 79 247 187
giamail 100 74 250+ 247
youtubetm 100 70 249 241
youtuoob 100 68 249 238

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google googl 100 79
2
Google Chrome: Fast & Secure chrome 76 47
3
Google Go: A lighter, faster way to search googul 100 48
4
Google Drive googledi 85 49
5
Google Fit: Health and Activity Tracking fit 51 69
6
Google Earth eather 100 96
7
Google Play Games p l a y s t o r e 80 54
8
Google Meet goigle meets 83 57
9
Google app for Android TV favortie 53 55
10
Google Voice google voice 66 25

These five keywords: “oogle”, “googl”, “giamail”, “youtubetm”, “youtuoob”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Go: A lighter, faster way to search”, “Google Drive”, “Google Fit: Health and Activity Tracking”, “Google Earth”, “Google Play Games”, “Google Meet”, “Google app for Android TV”, “Google Voice”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mcaffe”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mcaffe