"scavenger hunt" App Store Keywords Research Case | ASOTools
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"scavenger hunt" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “scavenger hunt” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “potency”, “wrapping”, “metro pcs pay bill”, “fronts”, “area”, “il”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “scavenger hunt” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword scavenger hunt from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
kids outdoor scavenger hunt 16 30 221 139
scavenger hunt games 14 8 250+ 150
emoji scavenger hunt 7 23 250+ 204
photo scavenger hunt 6 20 249 169
scavenger hunt game ≤5 30 250+ 110

The search volume of the core keyword scavenger hunt in Google App Store reached 35, its difficulty level reached 14, and the number of apps related to it reached 248, among them, there are 65 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
GooseChase goose chase 33 44
2
Camera Hunt - Scavenger Game scavenger hunt games 14 8
3
SnapHunt - A Scavenger Hunt Game hult scavenger hunt ≤5 30
4
Let's Roam lets roam 8 19
5
Hidden Objects Treasure Hunt Adventure Games treasure chests 21 21
6
Scavenger Hunt DE scavenger hunt deutschland ≤5 30
7
Scavenger Hunt party scavenger ≤5 30
8
Emoji Scavenger Hunt emoji scavenger hunt 7 23
9
Scavenger Hunt Anywhere scavenger hunt anywhere ≤5 18
10
Find Objects Hidden Object find the hidden objects 23 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
emoli 65 19 250+ 129
dmoji 65 18 250+ 130
godl 58 31 250+ 169
pirates of the carribean 58 16 249 105
pirates of the caribean 58 16 249 102

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Elite Emoji umoji 65 23
2
❤️Emoji keyboard - Cute Emoticons, GIF, Stickers emojio 65 21
3
Emoji Keyboard Cute Emoticons - Theme, GIF, Emoji emokji 65 21
4
Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font keybord 48 23
5
Emoji Puzzle! game emoji 26 16
6
Big Emoji - large emoji for all chat messengers mean emoji 51 14
7
New Funny Stickers & Sticker Maker - WAStickerApps stister 41 19
8
Bitmoji dmoji 65 18
9
Emoji Puzzle 3D!!! emoji puzzle 18 17
10
Emoji Editor - WAStickerApps emoji editor 19 15

These five keywords: “emoli”, “dmoji”, “godl”, “pirates of the carribean”, “pirates of the caribean”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Elite Emoji”, “❤️Emoji keyboard - Cute Emoticons, GIF, Stickers”, “Emoji Keyboard Cute Emoticons - Theme, GIF, Emoji”, “Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font”, “Emoji Puzzle!”, “Big Emoji - large emoji for all chat messengers”, “New Funny Stickers & Sticker Maker - WAStickerApps”, “Bitmoji”, “Emoji Puzzle 3D!!!”, “Emoji Editor - WAStickerApps”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “scavenger hunt”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “scavenger hunt