"home goods" App Store Keywords Research Case | ASOTools
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"home goods" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “home goods” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “walk”, “car games”, “east bay”, “فيس بوك،”, “printeres”, “cucumbers”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “home goods” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword home goods from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
home goods store 38 24 249 172
home goods app 17 24 250+ 226
home goods shopping app ≤5 30 249 146
home goods store app ≤5 14 250+ 170
at home home goods store ≤5 10 249 130

The search volume of the core keyword home goods in Google App Store reached 53, its difficulty level reached 27, and the number of apps related to it reached 250+, among them, there are 189 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
HomeGoods homegoods 55 40
2
T.J.Maxx tjmaxx 61 34
3
Marshalls Official marshalls 59 24
4
TJX Events tjx events ≤5 30
5
Home - Design & Décor Shopping home furnishings 26 10
6
Hobby Lobby Stores hobby lobby 67 45
7
Big Lots! - Groceries, Cleaning Supplies & More lots 32 64
8
IKEA imea 87 43
9
Joss & Main: Home Furniture & Decor crate and barrel 52 38
10
OurHome – chores, rewards, groceries and calendar ourhome 22 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
googel classroom 95 33 249 135
gogle classroom 95 27 249 120
google 93 86 247 215
netflicse 93 30 248 221
netflicix 93 30 248 220

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Classroom classroom google 95 30
2
Google Meet goigle meets 83 57
3
Google Docs goigle docs 83 41
4
Google Chrome: Fast & Secure chrome 76 45
5
Google Home hromecast 65 43
6
Google Duo - High Quality Video Calls apinoide 72 65
7
Google Translate gooletranslet 100 35
8
G Classroom WebMode google class room 72 13
9
Google Slides oogle slides 70 42
10
Google Sheets goigle sheets 68 33

These five keywords: “googel classroom”, “gogle classroom”, “google”, “netflicse”, “netflicix”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Classroom”, “Google Meet”, “Google Docs”, “Google Chrome: Fast & Secure”, “Google Home”, “Google Duo - High Quality Video Calls”, “Google Translate”, “G Classroom WebMode”, “Google Slides”, “Google Sheets”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “home goods”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “home goods