"makeover" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “makeover” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mini cars”, “air max”, “renewed”, “mein kampf”, “voa hausa”, “authentication”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “makeover” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword makeover from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
makeovers 28 13 250+ 112
makeover games 22 16 250+ 139
room makeover 20 12 250+ 109
home makeover 19 21 250+ 158
home design makeover 18 13 250+ 126

The search volume of the core keyword makeover in Google App Store reached 33, its difficulty level reached 61, and the number of apps related to it reached 250+, among them, there are 97 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Project Makeover porject 48 26
2
Fashion Doll Makeover barbie makeover me ≤5 9
3
College Girls Team Makeover olivia palermo 36 50
4
Home Design Makeover home designs 34 18
5
Design My Home Makeover: Words of Dream House Game desing houses 51 16
6
Candy Makeup Beauty Game - Sweet Salon Makeover juegos para niñas 46 42
7
Idle Makeover idle makeover 10 29
8
YouCam Makeup - Selfie Editor & Magic Makeover Cam maketip 61 63
9
Hannah's High School Crush - First Date Makeover hanna 43 28
10
Perfect365: One-Tap Makeover highlight makeup 29 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tubufy 80 69 249 248
tibify 80 69 249 247
face 69 87 250+ 137
bermes 65 49 249 212
hoem 65 36 250+ 196

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Keep - Notes and Lists googlekeep 55 24
2
FaceApp — Face Editor & Beauty Makeover adaee 63 64
3
Maps - Navigate & Explore googelmap 93 34
4
Canva: Graphic Design, Video Collage, Logo Maker саnva 82 63
5
Disney+ disney + plus 73 36
6
Wish - Shopping Made Fun widh 72 37
7
Files by Google: Clean up space on your phone files 58 44
8
Bubble Shooter bobble shooting 60 26
9
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
10
Uber Eats: Order Food Delivery uber eats 74 30

These five keywords: “tubufy”, “tibify”, “face”, “bermes”, “hoem”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Keep - Notes and Lists”, “FaceApp — Face Editor & Beauty Makeover”, “Maps - Navigate & Explore”, “Canva: Graphic Design, Video Collage, Logo Maker”, “Disney+”, “Wish - Shopping Made Fun”, “Files by Google: Clean up space on your phone”, “Bubble Shooter”, “Spotify: Listen to new music, podcasts, and songs”, “Uber Eats: Order Food Delivery”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “makeover”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “makeover