"art of war" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “art of war” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kobe”, “v live”, “haunt the house”, “blessings quotes”, “rosé wallpaper”, “mama mama”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “art of war” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword art of war from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
the art of war 31 28 249 155
the art of war by sun tzu 28 31 249 162
art of war book 19 18 250+ 129
sun tzu the art of war 18 27 248 162
art of war legions 18 25 250+ 185

The search volume of the core keyword art of war in Google App Store reached 43, its difficulty level reached 40, and the number of apps related to it reached 249, among them, there are 171 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Art of War: Legions art of wat 41 41
2
Art of War 3: PvP RTS modern warfare strategy game strategic game 29 34
3
The Art of War by Sun Tzu (ebook & Audiobook) lawrence of arabia 39 30
4
Art of War (Sun Tzu) art of war 1 mb ≤5 30
5
Art of War : Last Day art of war last day game ≤5 30
6
Generals. Art of War generals of war ≤5 13
7
Art of War: Heroes art of war 2 global confederation android ≤5 15
8
Island War island wars 18 23
9
Legion Commander - War Games legion games 7 24
10
Age of War 2 ages of war 36 34

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amoning us 87 30 250+ 222
fortnaiter 77 30 250+ 245
mobiles 72 53 250+ 183
games of thorns 65 32 249 162
game of thorns 65 29 248 151

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Guide For Among Us : Learn How to Play Among Us among as 29 47
2
Odysseus Kosmos: Adventure Game odysseus 48 49
3
Among Us among us 87 75
4
Ostrich Among Us ostrich among us ≤5 27
5
GM Online : Murder Among Us, Hide & Seek, Fall Run gmos 45 19
6
Injustice 2 supermen 60 30
7
Injustice: Gods Among Us inmortals 46 44
8
I Am Innocent innocents 46 32
9
Guide For Among Us bogans ≤5 30
10
The Wolf Among Us the wolf among us 32 32

These five keywords: “amoning us”, “fortnaiter”, “mobiles”, “games of thorns”, “game of thorns”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Guide For Among Us : Learn How to Play Among Us”, “Odysseus Kosmos: Adventure Game”, “Among Us”, “Ostrich Among Us”, “GM Online : Murder Among Us, Hide & Seek, Fall Run”, “Injustice 2”, “Injustice: Gods Among Us”, “I Am Innocent”, “Guide For Among Us”, “The Wolf Among Us”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “art of war”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “art of war