"mini cars" App Store Keywords Research Case | ASOTools
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"mini cars" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mini cars” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “words-”, “puerto rico”, “pwd”, “dnr”, “albion online”, “zoosk”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mini cars” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mini cars from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mini race cars 12 13 250+ 147
mini cars high hills ≤5 30 250+ 134
mini racing: mini cars curling ≤5 30 250+ 128
mini cars 2 ≤5 10 250+ 139
3d mini race cars ≤5 7 250+ 148

The search volume of the core keyword mini cars in Google App Store reached 33, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 125 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
RC Cars Racing - Mini Cars Extreme Racer rc racing cars 19 14
2
???? MINI Car Wallpapers mini car 33 22
3
Mini Car Racing mini racing crazy ≤5 30
4
Mini Motor Racing 2 - RC Car mini motor 29 18
5
Mini Racing Adventures minimo 34 39
6
Mini car racing: Hot wheels hot wheels mini racers ≤5 17
7
Mini Motor Racing mini motor racing 12 17
8
Driver Mini Cooper City Parking mini cooper car games simulator ≤5 15
9
RC Mini Car Extreme Traffic Speed Racing 2019 ایران آرسی کار ≤5 25
10
Real Mini Car Racing Simulator 2020 mini cooper car games 2019 ≤5 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
beeg 85 51 250+ 212
mini cra 78 28 250+ 126
comisaria virtual 77 44 250+ 204
cars 67 50 250+ 212
hot 66 73 250+ 40

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
UC Browser Mini-Download Video Status & Movies isaimini 63 34
2
Opera Mini - fast web browser operas 60 21
3
Kiss Kiss: Spin the Bottle for Chatting & Fun xxxxxx 100 23
4
UC Browser- Free & Fast Video Downloader, News App u cv browser 61 19
5
Opera Mini browser beta opening ceremony 28 40
6
Massage Videos sxsw 2018 14 34
7
XX Hot Video Downloader : XXVI Video Downloader xxx porn videos 85 28
8
HD Video Player saksapp ≤5 24
9
BIGO LIVE–Live Stream, Live Chat, Go Live b 70 76
10
SAX Video Player - All Format HD Video Player 2020 aplikasi video bokeh full indonesia ≤5 18

These five keywords: “beeg”, “mini cra”, “comisaria virtual”, “cars”, “hot”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “UC Browser Mini-Download Video Status & Movies”, “Opera Mini - fast web browser”, “Kiss Kiss: Spin the Bottle for Chatting & Fun”, “UC Browser- Free & Fast Video Downloader, News App”, “Opera Mini browser beta”, “Massage Videos”, “XX Hot Video Downloader : XXVI Video Downloader”, “HD Video Player”, “BIGO LIVE–Live Stream, Live Chat, Go Live”, “SAX Video Player - All Format HD Video Player 2020”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mini cars”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mini cars