"kungfu" App Store Keywords Research Case | ASOTools
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"kungfu" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “kungfu” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “harmonica”, “epic games launcher”, “crucifixion”, “music apps downloader”, “tivi online”, “puss”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “kungfu” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword kungfu from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
kungfu panda 53 13 250+ 117
kungfutea 45 49 249 233
kungfu tea 33 45 250+ 225
kungfu fighting 28 30 250+ 84
kungfu fight 18 9 250+ 91

The search volume of the core keyword kungfu in Google App Store reached 36, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 72 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Chinese Kungfu кунг фу 16 6
2
Kung fu fight karate offline games 2020: New games kung fu 44 48
3
Kung Fu Fight Arena: Karate King Fighting Games kung games 7 15
4
Kung Fu Tea kung fu tea 46 31
5
Tag Team Karate Fighting Games: PRO Kung Fu Master karate kid 2 51 17
6
KungFu Warrior kungfu warriors 3d free ≤5 10
7
Kung Fu Do Fighting kung fu do fighting ≤5 7
8
Learn Kung Fu كونجوفو 18 8
9
Kung Fu Attack - Save The Girl kung 23 53
10
Fighting Tiger - Liberal fiting 38 21

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
rumblr 66 54 250+ 226
tuger 65 36 249 170
instrução técnica 61 54 249 245
bullied 56 22 250+ 130
bullies 56 19 250+ 118

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Rumble awarding 39 49
2
Rumblr rumblr fight app ≤5 30
3
Tumblr tumblr 68 48
4
Tinder - Dating, Make Friends and Meet New People tijder 75 39
5
Fighting Trainer learn karate 12 4
6
Happy Wheels happy 58 79
7
Lyf - You're not alone overwhelmed meaning 43 52
8
420 Singles 420 37 26
9
Communism Button comunism 51 27
10
Rumble Arena - Super Smash Legends arenas 50 19

These five keywords: “rumblr”, “tuger”, “instrução técnica”, “bullied”, “bullies”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Rumble”, “Rumblr”, “Tumblr”, “Tinder - Dating, Make Friends and Meet New People”, “Fighting Trainer”, “Happy Wheels”, “Lyf - You're not alone”, “420 Singles”, “Communism Button”, “Rumble Arena - Super Smash Legends”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “kungfu”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “kungfu