"w o r d g a m e s" App Store Keywords Research Case | ASOTools
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"w o r d g a m e s" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “w o r d g a m e s” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “vin”, “تويتر عربي”, “गायत्री मंत्र”, “doppleganger”, “cek tagihan listrik”, “despedidas”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “w o r d g a m e s” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword w o r d g a m e s from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
w o r l d g a m e s 26 37 250+ 221
a b c d e f g h i j k l m n o p q r s t u v w x y z game 16 8 250+ 121
a b c d e f g h i j k l m n o p q r s t u v w x y z song ≤5 3 250+ 78
a b c d e f g h i j k l m n o p q r s t u v w x y z wala game ≤5 2 250+ 88
a b c d e f g h i j k l m n o p q r s t u v w i n g ≤5 2 250+ 79

The search volume of the core keyword w o r d g a m e s in Google App Store reached 36, its difficulty level reached 20, and the number of apps related to it reached 250+, among them, there are 185 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
WordGames grabbyword ≤5 11
2
Words From Novels - Free Word Puzzle Game sluther.io 29 4
3
Word Hunt - Word Puzzle Games ar word hunter ≤5 30
4
Crossword Relax Free relax with words free ≤5 30
5
Word Cross Jigsaw - Free Word Search Puzzle Games word cross jigsaw ≤5 10
6
Word Riddles Games With Rebus &Trivia Puzzles Free my daily rebus ≤5 21
7
Hangman For Kids - Free Game Learn Vocabulary hangman vocabulary game ≤5 6
8
Word Jumble Farm: Free Anagram Word Scramble Game word jumble farm ≤5 30
9
Word Talent - Word Connect, Word Puzzle Games word talent ≤5 30
10
Word Shatter:Block Words Elimination Puzzle Game shape shatter ≤5 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
macsenger 78 30 249 202
word 68 99 250+ 185
word s 66 66 250+ 226
w ords 66 38 250+ 235
wordd 66 31 250+ 193

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Messenger for all Social apps - New Messages messenger for all social app ≤5 30
2
All social media and social messengers app браузер социальных ≤5 6
3
LeanKey Keyboard lea 43 45
4
Xooloo Messenger Kids - Safer Kids Messenger app! kids friends 16 30
5
T Plus Messenger t+plus 18 40
6
ManyChat manychat 34 47
7
Messenger Kids – The Messaging App for Kids messenger kids 50 22
8
Pandora Music for TV p 73 80
9
File manager tv manager ≤5 30
10
Messenger Pro for Messages, Video Chat for free messenger pro ≤5 11

These five keywords: “macsenger”, “word”, “word s”, “w ords”, “wordd”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Messenger for all Social apps - New Messages”, “All social media and social messengers app”, “LeanKey Keyboard”, “Xooloo Messenger Kids - Safer Kids Messenger app!”, “T Plus Messenger”, “ManyChat”, “Messenger Kids – The Messaging App for Kids”, “Pandora Music for TV”, “File manager”, “Messenger Pro for Messages, Video Chat for free”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “w o r d g a m e s”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “w o r d g a m e s