"puss" App Store Keywords Research Case | ASOTools
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"puss" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “puss” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “spinning wheel”, “ct”, “phlebotomist”, “hair styles”, “hamburger restaurant”, “liberty university”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “puss” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword puss from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
octupuss 55 28 248 157
pussycat 39 45 250+ 217
pussle 35 37 250+ 219
puss in boots 34 40 250+ 213
octopussy 34 32 250+ 173

The search volume of the core keyword puss in Google App Store reached 34, its difficulty level reached 11, and the number of apps related to it reached 249, among them, there are 63 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
PUSS! fruit ninja puss in boots hd ≤5 30
2
Puss In Boots puss in boots 34 40
3
Puss in Boots poots and boots ≤5 18
4
Puss in boots - Tales & interactive book your story with puss in boots – interactive tales ≤5 30
5
Penny Puss pennypuss ≤5 30
6
Fruit Ninja® fruiy 56 17
7
Puss in Boots puss in boots 34 40
8
AsianDate: find Asian singles asain dating 41 8
9
StoryToys Puss in Boots - a magical fairytale storytoys puss in boots ≤5 30
10
Fruit Ninja Classic cheap games 18 33

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ficpok 100 72 250+ 245
amung uss 87 12 250+ 65
aomong us 87 30 250+ 24
snacpchat 72 38 250+ 175
bat-man 63 54 250+ 246

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook faceb 100 79
2
Wattpad - Read & Write Stories wattpad 73 45
3
Twitch: Livestream Multiplayer Games & Esports twithr 93 30
4
Epic: Kids' Books & Educational Reading Library epic gamrs 77 34
5
Fruit Ninja® fruiy 56 17
6
Monster Legends mosnter 63 18
7
Brawl Stars brawl stars 67 58
8
Hulu: Stream all your favorite TV shows and movies hulu 75 36
9
Google Duo - High Quality Video Calls apinoide 72 65
10
Twitter twiiit 93 73

These five keywords: “ficpok”, “amung uss”, “aomong us”, “snacpchat”, “bat-man”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Wattpad - Read & Write Stories”, “Twitch: Livestream Multiplayer Games & Esports”, “Epic: Kids' Books & Educational Reading Library”, “Fruit Ninja®”, “Monster Legends”, “Brawl Stars”, “Hulu: Stream all your favorite TV shows and movies”, “Google Duo - High Quality Video Calls”, “Twitter”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “puss”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “puss