"journeys" App Store Keywords Research Case | ASOTools
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"journeys" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “journeys” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “camera snap”, “loaded”, “lotería nacional”, “apptoid”, “graphic design”, “pregnancy”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “journeys” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword journeys from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
"journeys" 53 3 246 41
journeys kidz 33 30 250+ 140
journeys 2 31 32 250+ 215
journeys kids 31 13 248 117
journeys shoes 29 30 250+ 194

The search volume of the core keyword journeys in Google App Store reached 53, its difficulty level reached 36, and the number of apps related to it reached 248, among them, there are 185 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Journeys: Interactive Series "journeys" 53 3
2
Journeys journeys kidz 33 30
3
June's Journey - Hidden Objects 50 sombras de greys 48 56
4
Journey: Diary, Motivational Journal journey 51 68
5
Linda Brown: Interactive Story seducer 41 34
6
Health Journeys - Guided Imagery & Meditation imagery 41 16
7
Hidden Journey: Adventure Puzzle diesel puppet ltd ≤5 30
8
Meteorfall: Journeys meteorfall 14 26
9
The Lord of the Rings: Journeys in Middle-earth the rings lord 55 38
10
Mystery Journey Hidden Object Adventure Game Free poto world journey ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
÷ games 75 64 249 246
herey poter 75 23 249 138
hartu potter 75 22 250+ 139
harry potters 75 19 250+ 130
harry porrer 75 19 249 123

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Languinis: Word Game linguinis 36 46
2
Genies & Gems - Jewel & Gem Matching Adventure gems 50 67
3
My PlayHome Plus my play home 38 25
4
Chat Master! master 51 83
5
Fruit Ninja® spiel 51 59
6
Temple Run الألعاب 61 60
7
Crossy Road crossed 55 20
8
Sonic Dash - Endless Running & Racing Game sonic the hedgehogs 58 8
9
Geometry Dash Lite geometry dash 58 28
10
Jackpot Party Casino Games: Spin FREE Casino Slots cacino 43 39

These five keywords: “÷ games”, “herey poter”, “hartu potter”, “harry potters”, “harry porrer”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Languinis: Word Game”, “Genies & Gems - Jewel & Gem Matching Adventure”, “My PlayHome Plus”, “Chat Master!”, “Fruit Ninja®”, “Temple Run”, “Crossy Road”, “Sonic Dash - Endless Running & Racing Game”, “Geometry Dash Lite”, “Jackpot Party Casino Games: Spin FREE Casino Slots”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “journeys”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “journeys