"super heroes" App Store Keywords Research Case | ASOTools
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"super heroes" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “super heroes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “diff”, “anushka sharma”, “members”, “meaning of names”, “جولي شيك”, “mulan 2”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “super heroes” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword super heroes from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
lego marvel super heroes 34 15 250+ 141
super heroes games 29 11 250+ 129
the super heroes games 23 8 250+ 103
farm heroes super saga 22 25 250+ 205
super dragon ball heroes 22 11 250+ 110

The search volume of the core keyword super heroes in Google App Store reached 32, its difficulty level reached 15, and the number of apps related to it reached 250+, among them, there are 110 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Talking Tom Hero Dash - Run Game some 43 53
2
MARVEL Contest of Champions champion 60 80
3
TMNT: Mutant Madness tmnt 38 25
4
Stickman Superhero superheroes 46 20
5
Rope Frog Ninja Hero - Strange Gangster Vegas человек паук 41 6
6
Rope Hero: Vice Town superhero 48 59
7
Stickman Combat - Superhero Fighter stickman combat super hero ≤5 5
8
Spider Rope Hero - Gangster New York City soidermam 68 47
9
Black Hole Hero : Vice Vegas Rope Mafia black hola 50 7
10
Hurricane Superhero : Wind Tornado Vegas Mafia hurri 73 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amung uss 87 12 250+ 65
aomong us 87 30 250+ 24
hggames 75 12 250+ 113
hurri 73 30 250+ 74
currs 68 64 249 245

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Zombies Among Us dark days zombies among us ≤5 11
2
Tips & Guide for Among Us mangus 11 31
3
Among Us Fake Call peppa pig fake call in hindi ≤5 30
4
Guide For Among Us : Learn How to Play Among Us among as 29 47
5
Among US Mod for Minecraft PE Game amargo ≤5 25
6
Among US mod Minecrfat angels among us 18 18
7
Vlinder Boy: Dress Up Your Own Character Avatar giltrap ≤5 30
8
Ostrich Among Us ostrich among us ≤5 27
9
Mod Among Us pro gamer club ≤5 8
10
Maps Among Us for MCPE among us craft ≤5 4

These five keywords: “amung uss”, “aomong us”, “hggames”, “hurri”, “currs”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Zombies Among Us”, “Tips & Guide for Among Us”, “Among Us Fake Call”, “Guide For Among Us : Learn How to Play Among Us”, “Among US Mod for Minecraft PE Game”, “Among US mod Minecrfat”, “Vlinder Boy: Dress Up Your Own Character Avatar”, “Ostrich Among Us”, “Mod Among Us”, “Maps Among Us for MCPE”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “super heroes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “super heroes