"pregnancy" App Store Keywords Research Case | ASOTools
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"pregnancy" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pregnancy” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “guns n roses”, “changr”, “anchors”, “coffees”, “kami”, “sprouts”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pregnancy” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pregnancy from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ectopic pregnancy 48 49 249 218
woman’s pregnancy 38 9 250+ 71
pregnancy due date calculation 33 7 249 74
trimester of pregnancy 31 7 250+ 66
pregnancy twins 26 10 250+ 107

The search volume of the core keyword pregnancy in Google App Store reached 54, its difficulty level reached 62, and the number of apps related to it reached 250+, among them, there are 80 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pregnancy + | tracker app, week by week in 3D pregnacy 56 13
2
Pregnancy Week By Week pregnancy symptoms week by week 24 5
3
Pregnancy Tracker + Countdown to Baby Due Date baby center 47 14
4
Pregnancy & Baby Tracker vabye 63 62
5
Ovia Pregnancy Tracker: Baby Due Date Countdown amniotic fluid 33 46
6
The Bump - Pregnancy & Baby Tracker bump 42 55
7
GLOW. Pregnancy & Baby Tracker nuture 41 49
8
Pregnancy App & Baby Tracker | Preglife planujemy ciążę ≤5 20
9
Pregnancy Tracker: What to Expect When Expecting calendario de embarazo 26 12
10
HiMommy - Pregnancy Tracker App himommy 11 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
vabye 63 62 249 246
babys 63 25 250+ 175
flo 59 46 250+ 150
mamá 58 13 250+ 52
bb&t 57 50 250+ 220

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pregnancy & Baby Tracker placenta previa 43 47
2
Skype - free IM & video calls skype 71 27
3
My Talking Angela angele 61 58
4
Google Chrome: Fast & Secure chrome 76 45
5
SoundCloud - Play Music, Audio & New Songs spundcloud 75 49
6
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
7
Bubble Shooter bobble shooting 60 24
8
My Talking Tom tom 58 67
9
Google Drive google drivs 85 42
10
Subway Surfers games 77 93

These five keywords: “vabye”, “babys”, “flo”, “mamá”, “bb&t”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pregnancy & Baby Tracker”, “Skype - free IM & video calls”, “My Talking Angela”, “Google Chrome: Fast & Secure”, “SoundCloud - Play Music, Audio & New Songs”, “Spotify: Listen to new music, podcasts, and songs”, “Bubble Shooter”, “My Talking Tom”, “Google Drive”, “Subway Surfers”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pregnancy”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pregnancy