"killer" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “killer” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “down youtube music”, “stars & constellations”, “ingram”, “synchrony bank”, “villain”, “vin checker”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “killer” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword killer from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
killer doll 51 24 250+ 138
jeffrey the killer 51 5 250+ 92
serial killers 45 22 250+ 145
jeff the killer 44 11 250+ 93
hunter killer 43 17 250+ 119

The search volume of the core keyword killer in Google App Store reached 41, its difficulty level reached 66, and the number of apps related to it reached 250+, among them, there are 97 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Killer Bean Unleashed bean 40 53
2
Let's Kill Jeff The Killer Ch1 jeffs game ≤5 22
3
Monster Killer - Assassin, Archer, Hero Shooter monster killer 7 14
4
Stickman Backflip Killer 4 stickman backflip killer 4 ≤5 13
5
Elite Killer: SWAT erite killer 31 27
6
Friday the 13th: Killer Puzzle jason vorhees 48 22
7
CONTRACT KILLER: SNIPER robocop 46 42
8
Shoot Hunter-Gun Killer pixel fps shooter: gun killer ≤5 30
9
Stickman Backflip Killer 5 stickman backflip killer ≤5 11
10
Football Killer killer score ≤5 24

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblixo 88 30 250+ 240
roblixox 88 30 250+ 230
rpbloxx 88 30 250+ 225
rovloxx 88 30 250+ 219
amsong us 87 30 249 171

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
LEGO Harry Potter: Years 1-4 lego harry potter 44 29
2
FRAG Pro Shooter frank ocean 48 57
3
Episode - Choose Your Story stiry 58 33
4
Super Stylist - Dress Up & Style Fashion Guru fashionable 53 28
5
The Sims™ FreePlay the simer 48 51
6
Supreme Duelist Stickman (2) 65 48
7
Strong Granny - Win Robux for Roblox platform robuxy 68 41
8
Hitmasters headmasters 29 40
9
Hay Day farm 52 88
10
slither.io game 70 100

These five keywords: “roblixo”, “roblixox”, “rpbloxx”, “rovloxx”, “amsong us”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “LEGO Harry Potter: Years 1-4”, “FRAG Pro Shooter”, “Episode - Choose Your Story”, “Super Stylist - Dress Up & Style Fashion Guru”, “The Sims™ FreePlay”, “Supreme Duelist Stickman”, “Strong Granny - Win Robux for Roblox platform”, “Hitmasters”, “Hay Day”, “slither.io”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “killer”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “killer