"job marketing" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “job marketing” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “twitter downloads video”, “cities skylines”, “qr code generator”, “minecraft creations”, “mpt”, “united states map”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “job marketing” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword job marketing from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
fmcg marketing app sales job ≤5 9 249 98
marketing job interview ≤5 1 250+ 28
fmcg marketing job app sales ≤5 4 250+ 62
marketing job search app ≤5 3 250+ 67
sales and marketing job apps ≤5 3 250+ 54

The search volume of the core keyword job marketing in Google App Store reached 33, its difficulty level reached 9, and the number of apps related to it reached 249, among them, there are 84 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sales & Marketing Skills top skills 9 30
2
Job Search by ZipRecruiter jobs hiring near me 58 15
3
Learn Digital Marketing & Online Marketing marketer 55 14
4
Work from home jobs: online business ???? job online apna lockdown jobs ≤5 21
5
Work Online - Jobs in 48hrs working from home jobs 53 30
6
Markate : Job Management, CRM, Sales & Marketing markate place ≤5 30
7
WorkMarket - Find Jobs and Get Work Done Anywhere workmarket 19 37
8
Glassdoor - Job search, company reviews & salaries glass door 58 30
9
Indeed Job Search indeed 78 20
10
Local Job Market local job market ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
linkin 85 49 250+ 141
inkedin 85 47 250+ 214
linkinin 85 43 250+ 207
linklendin 85 42 250+ 200
linked 85 36 250+ 149

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
LinkedIn: Jobs, Business News & Social Networking inkedin 85 47
2
Linkin Chat linkline app ≤5 23
3
LinkedIn Learning: Online Courses to Learn Skills learned 53 38
4
Linkin Park Mp3 Offline linkin park jay z ≤5 30
5
LinkedIn Recruiter recruiters 48 5
6
LinkIn.Page | Exploit your Link in Bio linkin.bio ≤5 30
7
Linkin Park Radio welinkin ≤5 30
8
Linkin Park discography mike shinoda 36 39
9
Linkin Park ringtones free linkin park ringtones ≤5 17
10
Linkin Park All Songs Offline linkin park 53 48

These five keywords: “linkin”, “inkedin”, “linkinin”, “linklendin”, “linked”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “LinkedIn: Jobs, Business News & Social Networking”, “Linkin Chat”, “LinkedIn Learning: Online Courses to Learn Skills”, “Linkin Park Mp3 Offline”, “LinkedIn Recruiter”, “LinkIn.Page | Exploit your Link in Bio”, “Linkin Park Radio”, “Linkin Park discography”, “Linkin Park ringtones free”, “Linkin Park All Songs Offline”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “job marketing”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “job marketing