"indian express" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “indian express” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “lit”, “free escape games”, “resting”, “vacancy jobs”, “front”, “mp3 juices”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “indian express” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword indian express from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
the new indian express 23 16 249 130
indian express newspaper 18 8 250+ 119
indian express editorial 14 30 250+ 174
the indian express group ≤5 30 250+ 205
zaika express indian app ≤5 30 250+ 180

The search volume of the core keyword indian express in Google App Store reached 36, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 150 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
India News, Headlines & epaper - Indian Express indian news 41 17
2
The New Indian Express Epaper the new indian express 23 16
3
Financial Express - Latest Market News + ePaper finance express llc ≤5 13
4
Indian Express Tamil indian express tamil ≤5 30
5
Indian Express Malayalam indian express malayalam ≤5 30
6
Hindi News by Jansatta jansatta 43 26
7
News by The Times of India Newspaper - Latest News thetimesofindia 73 31
8
All English Newspapers - Daily ePaper App of India epapers app english ≤5 3
9
RED- Express (For Employees) redexpress ≤5 30
10
Air India Express air india express ticket booking app ≤5 21

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
new 87 100 250+ 204
mnews 87 30 250+ 205
newsi 87 28 250+ 208
bbcnews 87 24 250+ 169
dailymail 82 23 250+ 139

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
News Break: Local Breaking Stories & US Headlines newsbreak 63 17
2
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
3
The New York Times newyork time 66 27
4
ABC 7 New York channel 7 news 40 9
5
New Scientist new scientist 23 9
6
New 2020 Keyboard types of keyboards 29 19
7
Real Car Race Game 3D: Fun New Car Games 2019 racing games car 38 29
8
New Launcher 2020 rowan blanchard 45 57
9
New Launcher 2020 themes, icon packs, wallpapers loacher 28 22
10
New Messenger 2020 new apps com 19 30

These five keywords: “new”, “mnews”, “newsi”, “bbcnews”, “dailymail”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “News Break: Local Breaking Stories & US Headlines”, “Spotify: Listen to new music, podcasts, and songs”, “The New York Times”, “ABC 7 New York”, “New Scientist”, “New 2020 Keyboard”, “Real Car Race Game 3D: Fun New Car Games 2019”, “New Launcher 2020”, “New Launcher 2020 themes, icon packs, wallpapers”, “New Messenger 2020”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “indian express”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “indian express