"installing whatsapp" App Store Keywords Research Case | ASOTools
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"installing whatsapp" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “installing whatsapp” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “israel”, “dxl”, “wineries”, “grooms”, “dolar blue”, “effects”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “installing whatsapp” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword installing whatsapp from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
installing whatsapp app 38 20 249 163
whatsapp installing download 19 14 249 147
whatsapp installing downloading 19 13 250+ 152
reinstalling whatsapp 9 19 249 159
installing whatsapp messenger ≤5 11 249 166

The search volume of the core keyword installing whatsapp in Google App Store reached 38, its difficulty level reached 14, and the number of apps related to it reached 249, among them, there are 142 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cricket Stickers for WhatsApp: WAStickerApps beautiful australian stickers ≤5 30
2
Whats Tracker : Online Tracker for WhatsApp Usage whats tracker new version 2020 ≤5 8
3
WhatSwapp [ROOT] watsa 90 45
4
Good Night Sticker For Whatsapp & Stickers Maker stiker wa selamat tidur ≤5 1
5
Quick Message wasattp 90 30
6
Colorful Keyboard For WhatsApp colorful whatsapp 12 12
7
Status Saver - Downloader for Whatsapp whatsapp status 56 18
8
New Whats Messenger App Stickers Free whatsapp app download 2019 new pink ≤5 16
9
Free Wants Messenger Stickers 2020 waasap baru 6 30
10
Multiple Accounts 2 instagram accounts ≤5 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
instagra 100 99 250+ 158
nstagram 100 95 250+ 166
instag 100 88 250+ 169
faceb 100 79 250+ 240
giamail 100 74 250+ 247

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Instagram nstagram 100 95
2
Layout from Instagram: Collage layout 51 43
3
Threads from Instagram threads 48 25
4
Boomerang from Instagram boomerang 55 50
5
IGTV from Instagram - Watch IG Videos & Clips igtv 44 26
6
Repost for Instagram - Regrann regann 38 43
7
Video Downloader for Instagram video downloader for instagram 66 46
8
FollowMeter - Unfollowers Analytics for Instagram support instagram 31 17
9
Friendly IG john appleseed 38 30
10
FastSave for Instagram fasfast 68 63

These five keywords: “instagra”, “nstagram”, “instag”, “faceb”, “giamail”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “Layout from Instagram: Collage”, “Threads from Instagram”, “Boomerang from Instagram”, “IGTV from Instagram - Watch IG Videos & Clips”, “Repost for Instagram - Regrann”, “Video Downloader for Instagram”, “FollowMeter - Unfollowers Analytics for Instagram”, “Friendly IG”, “FastSave for Instagram”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “installing whatsapp”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “installing whatsapp