"effects" App Store Keywords Research Case | ASOTools
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"effects" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “effects” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kids cars”, “oslo”, “shower-”, “masenjer”, “أية”, “bambino”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “effects” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword effects from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
after effects 50 28 250+ 157
afeter effects 48 22 250+ 152
adobe after effects 41 31 250+ 166
adobe affer effects 41 26 250+ 154
sound effects 40 31 250+ 92

The search volume of the core keyword effects in Google App Store reached 48, its difficulty level reached 71, and the number of apps related to it reached 250+, among them, there are 168 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Photo Editor, Filters & Effects, Presets - Lumii بالصور 61 57
2
Video Effect Editor & Music Clip Star Maker - MAGE mage 35 38
3
90s - Glitch VHS & Vaporwave Video Effects Editor effect 40 75
4
Video Editor - Glitch Video Effects app editor video 41 30
5
Glitch Photo Editor & Glitch Video Effect iglitch 48 23
6
FaceArt Selfie Camera: Photo Filters and Effects filters 48 51
7
Mega Photo klasky csupo 23 15
8
Magic Video Effect - Music Video Maker Music Story effects for videos 27 14
9
Voice changer with effects voice changer 55 65
10
EZGlitch: 3D Glitch Video & Photo Effects clitche 45 33

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bildern 82 53 250+ 244
tubufy 80 69 249 248
tibify 80 69 249 247
video.youtube 73 23 250+ 156
for youtube videos 73 30 250+ 173

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
برنامج دمج الصور‎ - تعديل على صور برنامج تعديل الصور 20 26
2
Photo Collage pip collage 2019 ≤5 30
3
Video Crop - Flip, Rotate & Resize Photo Crop crop 43 63
4
صور وحالات جديدة صوره بالتعليق ≤5 16
5
Photo Album Maker photo album maker 16 16
6
FOTO Gallery foto beoordelen ≤5 19
7
Photobook: Albums, Gifts and Prints photonook 28 23
8
TouchRetouch touchretouch 36 19
9
PicFinder - Image Search pic finder 9 10
10
Gallery - Hide Pictures and Videos, XGallery elementos guardados mios ≤5 25

These five keywords: “bildern”, “tubufy”, “tibify”, “video.youtube”, “for youtube videos”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “برنامج دمج الصور‎ - تعديل على صور”, “Photo Collage”, “Video Crop - Flip, Rotate & Resize Photo Crop”, “صور وحالات جديدة”, “Photo Album Maker”, “FOTO Gallery”, “Photobook: Albums, Gifts and Prints”, “TouchRetouch”, “PicFinder - Image Search”, “Gallery - Hide Pictures and Videos, XGallery”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “effects”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “effects