"team" App Store Keywords Research Case | ASOTools
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"team" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “team” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hospital”, “контакт”, “atletico”, “katrina kaif”, “giochi gratis”, “bcaa”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “team” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword team from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
microsodt teams 78 26 250+ 131
microsoft teams 78 26 250+ 124
mucrosoft teams 78 22 250+ 114
mircosoft team 78 22 250+ 111
microft teams 78 21 250+ 114

The search volume of the core keyword team in Google App Store reached 77, its difficulty level reached 76, and the number of apps related to it reached 250+, among them, there are 46 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Microsoft Teams microsodt teams 78 26
2
Team App team app 47 13
3
TeamSnap: No.1 Sports & Activity Management App team snap 48 42
4
Viewpoint Team™ viewpoint team ≤5 30
5
TEAM msteens ≤5 26
6
Cisco Webex webex teams 42 48
7
TeamReach - Your Team App athletic.net 31 17
8
team meeting LITE microsoft team 61 25
9
Team Meeting - Free Video Conference video team 9 14
10
GameChanger Team Manager game changed 43 41

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
microsodt teams 78 26 250+ 131
microsoft teams 78 26 250+ 124
mucrosoft teams 78 22 250+ 114
mircosoft team 78 22 250+ 111
microft teams 78 21 250+ 114

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Microsoft Teams microsoft teams 78 26
2
Microsoft Kaizala – Chat, Call & Work kaizala 31 39
3
Microsoft Stream microsoft stream 44 32
4
Microsoft Planner planner 57 71
5
Free Microsoft Teams with Guide microsoft teams 78 26
6
Microsoft Outlook: Organize Your Email & Calendar hot maill 100 30
7
Microsoft Authenticator microsoft authenticator 50 28
8
Dynamics 365 Remote Assist mixing assist ≤5 30
9
Microsoft Excel: View, Edit, & Create Spreadsheets excel 61 62
10
Microsoft Launcher microsoft launcher 20 19

These five keywords: “microsodt teams”, “microsoft teams”, “mucrosoft teams”, “mircosoft team”, “microft teams”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Microsoft Teams”, “Microsoft Kaizala – Chat, Call & Work”, “Microsoft Stream”, “Microsoft Planner”, “Free Microsoft Teams with Guide”, “Microsoft Outlook: Organize Your Email & Calendar”, “Microsoft Authenticator”, “Dynamics 365 Remote Assist”, “Microsoft Excel: View, Edit, & Create Spreadsheets”, “Microsoft Launcher”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “team”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “team