"hvac" App Store Keywords Research Case | ASOTools
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"hvac" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hvac” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “schwinn”, “currency strength meter”, “beast”, “anotomy”, “striving”, “champions league”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hvac” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hvac from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hvac school 19 2 250+ 21
ferguson hvac 16 23 249 152
trane hvac 12 12 249 105
goodman hvac 11 17 250+ 130
mrcool smarthvac 10 35 250+ 235

The search volume of the core keyword hvac in Google App Store reached 40, its difficulty level reached 34, and the number of apps related to it reached 250+, among them, there are 3 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
HVAC School hvac school 19 2
2
HVAC Test Pro 2020 hvac investigators, llc ≤5 30
3
HVACR Check & Charge super cool 29 30
4
SuperCool HVAC troubleshoot/ duct sizing/ charging sizing 50 30
5
EPA 608 HVAC Exam Prep epa 608 practice test free ≤5 30
6
Carrier Enterprise HVAC Assist carrier 41 49
7
measureQuick HVAC measure quick 15 7
8
Refrigeration & ACs: HVAC refrigeration and air conditioning 16 1
9
Inspection HVAC Calculator in hvac calculator ≤5 30
10
Complete HVAC Dictionary Free hvac apps offline ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
heating 58 30 250+ 47
refrigerate 56 16 250+ 81
ar condicinado 55 4 250+ 49
ar condicionados 55 3 250+ 47
michels 53 24 250+ 123

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Heat Engineer strata heat ≤5 24
2
HERZ FBH - Floor Heating Calc floor heating calculator cezar ≤5 30
3
Heating & Cooling Supply heating and cooling 18 3
4
ETA Heating Control meineta 9 30
5
Cooling Master - Phone Cooler - CPU Heat Minimizer heated free ≤5 14
6
Eurom Heating beha bluetooth heater ≤5 30
7
Climote Remote Heating Control boiler controls ≤5 9
8
Room heat room heat ≤5 30
9
EMBER Smart Heating Control eph app ≤5 30
10
MyHeating by Warmup warmup 29 14

These five keywords: “heating”, “refrigerate”, “ar condicinado”, “ar condicionados”, “michels”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Heat Engineer”, “HERZ FBH - Floor Heating Calc”, “Heating & Cooling Supply”, “ETA Heating Control”, “Cooling Master - Phone Cooler - CPU Heat Minimizer”, “Eurom Heating”, “Climote Remote Heating Control”, “Room heat”, “EMBER Smart Heating Control”, “MyHeating by Warmup”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hvac”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hvac