"машинки" App Store Keywords Research Case | ASOTools
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"машинки" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “машинки” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “погоду”, “lofter”, “astonishing”, “nintendo switch games”, “flying car”, “coat”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “машинки” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword машинки from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
машинки мультики 26 37 249 223
машинки для детей 23 12 250+ 149
машинки игры 19 30 250+ 236
грузовые машинки ≤5 8 250+ 169
машинки мультики для детей ≤5 19 250+ 198

The search volume of the core keyword машинки in Google App Store reached 39, its difficulty level reached 30, and the number of apps related to it reached 250+, among them, there are 211 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Digger Puzzles for Toddlers digger puzzles for toddlers ≤5 30
2
Russian Racing: Hot Pursuit russian rider online 2019 ≤5 25
3
Racing stunts by car. Extreme racing. машина выполняет задание ≤5 25
4
Fire Truck Driving Simulator firetruck 39 7
5
Wheelie 1 wheely 1 11 19
6
Racing car games for kids 2-5. Cars for toddlers машинки гонки для детей 6 лет ≤5 22
7
Police Car Simulator 2020 - Police Car Chase 2020 polices cars 39 9
8
Smashy Road: Wanted road 46 75
9
Car Simulator OG og 45 56
10
Race the Traffic Nitro машина ойындар ≤5 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
messeng 78 79 250+ 147
imasseger 78 59 250+ 236
medsanger 78 47 249 210
massenge 78 34 249 171
messager 78 34 249 160

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Messenger – Text and Video Chat for Free messenger 83 86
2
Messages massaging 70 15
3
Messenger - Free Texting App imessager 53 24
4
Messenger Lite: Free Calls & Messages messenger lite 49 21
5
Messages massage 62 66
6
Messenger Kids – The Messaging App for Kids messenger kids 50 22
7
Verizon Messages messesing 55 21
8
Messages message box 12 11
9
New Messenger 2020 new apps com 19 30
10
Messenger for SMS messenger for sms 6 10

These five keywords: “messeng”, “imasseger”, “medsanger”, “massenge”, “messager”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Messenger – Text and Video Chat for Free”, “Messages”, “Messenger - Free Texting App”, “Messenger Lite: Free Calls & Messages”, “Messages”, “Messenger Kids – The Messaging App for Kids”, “Verizon Messages”, “Messages”, “New Messenger 2020”, “Messenger for SMS”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “машинки”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “машинки