"schwinn" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “schwinn” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “celle”, “mobi apps”, “instagram app”, “photo fun”, “nose ring”, “camila cabello”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “schwinn” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword schwinn from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
schwinn airdyne 18 14 250+ 146
schwinn trainer 14 16 250+ 191
schwinn bicycles 14 9 247 89
christian schwinne ≤5 30 248 234
schwinn indoor cycling ≤5 3 247 73

The search volume of the core keyword schwinn in Google App Store reached 32, its difficulty level reached 23, and the number of apps related to it reached 250+, among them, there are 201 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Schwinn™ Toolbox 2.0 schwinn trainer 14 16
2
Schwinn™ Toolbox schwinn connect app ≤5 30
3
Explore the World by Bowflex nautilus 36 45
4
Zwift zwift 47 25
5
Peloton - at home fitness pelaton 61 46
6
CycleGo - Indoor Cycling Workouts spin bike 34 9
7
Bowflex™ Toolbox bowflex hvt 7 33
8
Exercise Bike Workout spinning bike 41 11
9
Map My Fitness Workout Trainer map my fitness 29 24
10
Zwift Companion zwift companion 21 38

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nike 76 31 250+ 108
crick 75 75 249 114
gnaes 75 64 250+ 246
mcricket 75 60 248 234
crocket 75 51 250+ 208

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Nike nikes shoes 60 19
2
Nike Training Club - Home workouts & fitness plans nike + training 43 24
3
Nike SNKRS: Find & Buy The Latest Sneaker Releases snakers 60 33
4
Nike Run Club nike run 45 27
5
Nike Adapt adapt 39 38
6
NIKE Express nike high tops 34 47
7
Jordan Keyboard jordan 13 46 30
8
adidas adidas 70 26
9
Nike Learning Passport найки ран ≤5 24
10
Foot Locker: Sneakers, clothes & culture footlockee 66 36

These five keywords: “nike”, “crick”, “gnaes”, “mcricket”, “crocket”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Nike”, “Nike Training Club - Home workouts & fitness plans”, “Nike SNKRS: Find & Buy The Latest Sneaker Releases”, “Nike Run Club”, “Nike Adapt”, “NIKE Express”, “Jordan Keyboard”, “adidas”, “Nike Learning Passport”, “Foot Locker: Sneakers, clothes & culture”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “schwinn”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “schwinn