"soper mario" App Store Keywords Research Case | ASOTools
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"soper mario" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “soper mario” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “one liner”, “ring”, “pure flix”, “amor”, “spur”, “smells”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “soper mario” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword soper mario from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
soper mario games 31 10 250+ 110
soper mario game 31 30 250+ 108
soper mario2 ≤5 30 250+ 127
soper mario maker 2 ≤5 30 249 146
soper mario run ≤5 6 250+ 101

The search volume of the core keyword soper mario in Google App Store reached 38, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 116 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Super Mario Run mario 61 30
2
LEGO® Super Mario™ super mario maker2 36 30
3
Mario Kart Tour msrio 60 23
4
Super Bino Go - New Adventure Game 2020 bino 24 35
5
Dr. Mario World mario balotelli 45 41
6
Super Bob's World : Free Run Game mario brod 53 15
7
Super Run - Super Adventure World 2020 super run 9 10
8
Super Adventure Jungle super mario free games download 9 16
9
Lep's World ???? leprauchan 46 58
10
Free Games : Super Bob's World 2020 hai nam trinh ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mineuraft 78 30 250+ 234
gamesc 75 52 250+ 234
nıntendo swıtch 73 18 250+ 114
hotel 72 84 250+ 99
juego 70 67 250+ 250

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
PJ Masks™: Hero Academy bananas in pyjamas 23 34
2
Minecraft minecraft 80 95
3
Messenger Kids – The Messaging App for Kids messenger kids 50 22
4
Skinseed for Minecraft minecratfs 78 30
5
Toca Kitchen 2 foods 77 38
6
slither.io game 70 100
7
Eerskraft mieniecraft 78 46
8
Boys Skins For Minecraft PE mimecraft skins 61 10
9
World Building Craft world building 26 22
10
Block Craft 3D: Building Simulator Games For Free micraff 78 30

These five keywords: “mineuraft”, “gamesc”, “nıntendo swıtch”, “hotel”, “juego”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “PJ Masks™: Hero Academy”, “Minecraft”, “Messenger Kids – The Messaging App for Kids”, “Skinseed for Minecraft”, “Toca Kitchen 2”, “slither.io”, “Eerskraft”, “Boys Skins For Minecraft PE”, “World Building Craft”, “Block Craft 3D: Building Simulator Games For Free”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “soper mario”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “soper mario