"how to" App Store Keywords Research Case | ASOTools

"how to" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “how to” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “shingle”, “meditation”, “super mario”, “jacqueline fernandez”, “beautiful wallpaper”, “stopping”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “how to” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword how to from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
how to draw 47 62 250+ 62
how to make money online 46 11 250+ 59
how to make 45 61 250+ 66
how to train your dragon 45 17 250+ 129
how to solve rubik's cube 45 30 248 44

The search volume of the core keyword how to in Google App Store reached 55, its difficulty level reached 70, and the number of apps related to it reached 250+, among them, there are 76 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
wikiHow: how to do anything howto 55 40
2
How to Loot - Pin Pull & Hero Rescue loot 36 47
3
How to Draw - Easy Lessons tutorial how to draw 23 3
4
How to Draw - Learn Drawing how to draw 47 62
5
How to PLAY? a puzzle game toplay vn ≤5 30
6
How To Influence People convinced 39 43
7
How to draw weapons step by step, drawing lessons draw ghost rider 14 11
8
How to Loot 2 - Hero Rescue & Pin Pull stage 1 how to loot ≤5 13
9
How to Draw 3D how to draw 3d 9 9
10
How To Draw Everything - Easy Drawings how to draw everything 7 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
robomx 88 53 249 220
pinteretz 87 30 250+ 30
kohoot 82 44 249 219
tubifly 80 68 249 246
you video 73 48 250+ 236

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
OpenPath Mobile Access open paths 16 19
2
.R r 68 77
3
Ethan Gamer Land ethan 31 30
4
Super Salon beleza 31 25
5
Toca Kitchen 2 foods 77 35
6
Ultimate Cookie The Robloxe Swirl : World adventur rainbow ride ≤5 30
7
Adobe Acrobat Reader: PDF Viewer, Editor & Creator abodo reader 65 24
8
School of Chaos Online MMORPG online school 31 18
9
BEYBLADE BURST app blay blade 60 31
10
TapTower - Idle Building Game tap tower 7 18

These five keywords: “robomx”, “pinteretz”, “kohoot”, “tubifly”, “you video”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “OpenPath Mobile Access”, “.R”, “Ethan Gamer Land”, “Super Salon”, “Toca Kitchen 2”, “Ultimate Cookie The Robloxe Swirl : World adventur”, “Adobe Acrobat Reader: PDF Viewer, Editor & Creator”, “School of Chaos Online MMORPG”, “BEYBLADE BURST app”, “TapTower - Idle Building Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “how to”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “how to