"meditation" App Store Keywords Research Case | ASOTools
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"meditation" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “meditation” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “libraries”, “pokemon gou”, “toasts”, “burritos”, “english to translator”, “parking”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “meditation” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword meditation from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
meditation musics 41 11 250+ 107
musical meditation 41 8 250+ 85
meditations 36 12 250+ 95
meditation sleep 36 10 250+ 96
sleep meditations 36 8 250+ 81

The search volume of the core keyword meditation in Google App Store reached 55, its difficulty level reached 65, and the number of apps related to it reached 250+, among them, there are 102 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Let's Meditate: Meditate, Relax & Sleep mediation 46 14
2
Insight Timer - Meditation, Sleep, Music insight timer 39 11
3
Headspace: Meditation & Sleep headspace 50 18
4
Serenity: Guided Meditation & Mindfulness mediations 46 14
5
Calm - Meditate, Sleep, Relax calm 54 51
6
Moonly meditation: calm music, relax breath, sleep meditação 36 9
7
Waking Up: Guided Meditation & Daily Mindfulness wakes up 43 28
8
Medito: Free Meditation, Sleep & Mindfulness ☀️ meditation app free 25 7
9
MyLife Meditation by Stop. Breathe. Think my life 43 44
10
Atom: Build a habit of meditation (For Beginners) simple habit daily meditation 8 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
om 68 72 250+ 28
happiest 58 17 249 96
hertzes 58 14 249 96
imsoniac 56 61 249 248
imsomniac 56 60 249 245

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Om Shivkrupa Education Hub tulsan education hub ≤5 16
2
Embrace OM embrace 32 23
3
Om Sai sai dhun ≤5 3
4
Om Kali MahaKali | Mahakali Mantra om jayanti mangala kali bhadrakali kapalini ≤5 11
5
Om Ganganapathaye Namaha om kleem krishnaya namaha mantra ≤5 30
6
Om Live Wallpaper om wallpaper app ≤5 9
7
Om Jai Laxmi Mata - Lyrics jaya lakshmi 21 14
8
Om Sai Namo Namah shri sairam travels ≤5 30
9
OM TELOLET OM om telolet om om telolet om om telolet om ≤5 16
10
OM SAI NAMO NAMAH namo 20 31

These five keywords: “om”, “happiest”, “hertzes”, “imsoniac”, “imsomniac”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Om Shivkrupa Education Hub”, “Embrace OM”, “Om Sai”, “Om Kali MahaKali | Mahakali Mantra”, “Om Ganganapathaye Namaha”, “Om Live Wallpaper”, “Om Jai Laxmi Mata - Lyrics”, “Om Sai Namo Namah”, “OM TELOLET OM”, “OM SAI NAMO NAMAH”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “meditation”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “meditation