"digital" App Store Keywords Research Case | ASOTools
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"digital" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “digital” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “chinese news”, “merceri”, “hoops basketball”, “parlante bluetooth”, “polarized”, “nemo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “digital” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword digital from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
reliance digital 56 31 248 161
digitalen 48 33 250+ 188
terciometro digital 46 12 250+ 100
marketing digital 46 9 250+ 41
márketing digital 46 3 250+ 31

The search volume of the core keyword digital in Google App Store reached 48, its difficulty level reached 69, and the number of apps related to it reached 250+, among them, there are 86 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Digital Secure digital secure 24 21
2
Big Digital Clock digital clock 34 45
3
CESCO Digital cesco digital 34 40
4
Digital Garrison garrison 34 43
5
All in One: Digital aio digital 2 premium ≤5 21
6
digital.2 dugital ≤5 10
7
ActionDash: Digital Wellbeing & Screen Time helper well-being 41 15
8
Digital Wellbeing wellbeing 31 40
9
SmartClock - Digital Clock LED & Weather čas 58 54
10
AT&T Digital Life digitallife 29 29

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
whachap 90 30 249 195
istituto nazionale previdenza sociale 73 59 249 238
time 70 82 250+ 119
dólar tree 70 24 250+ 125
t.i.m.e 70 14 250+ 116

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Photo Analog Clock Live Wallpaper-7 بەرنامەی کاتژمێر ≤5 4
2
Old Standard Watch Face clock face 27 3
3
Analog Clock 24-7 24 0 7 app ≤5 20
4
Clock tap the clock ≤5 30
5
O-Xyde Watch Face o-xyde 14 2
6
Smart Watch Speaking Clock : Talking Clock Time clock man ≤5 15
7
Live Wallpaper with Analog Clock 2018 analoguhren für display kostenlos ≤5 30
8
Luxury Watch Analog Clock Live Wallpaper Free 2020 watch 3d wallpaper ≤5 6
9
Modern Analog Clock-7 serre 33 20
10
3D Analog Clock Live Wallpaper-7 3d analog clock live wallpaper ≤5 2

These five keywords: “whachap”, “istituto nazionale previdenza sociale”, “time”, “dólar tree”, “t.i.m.e”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Photo Analog Clock Live Wallpaper-7”, “Old Standard Watch Face”, “Analog Clock 24-7”, “Clock”, “O-Xyde Watch Face”, “Smart Watch Speaking Clock : Talking Clock Time”, “Live Wallpaper with Analog Clock 2018”, “Luxury Watch Analog Clock Live Wallpaper Free 2020”, “Modern Analog Clock-7”, “3D Analog Clock Live Wallpaper-7”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “digital”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “digital