"home snap" App Store Keywords Research Case | ASOTools
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"home snap" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “home snap” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “glitters”, “vêtements”, “financial”, “guam”, “nike shoes”, “instant”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “home snap” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword home snap from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
home snap pro ≤5 9 250+ 107
home snape ≤5 25 250+ 231
home snaps game ≤5 30 250+ 209
study at home snapsolve ≤5 30 250+ 202
home snaps ≤5 30 250+ 111

The search volume of the core keyword home snap in Google App Store reached 35, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 64 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Homesnap Real Estate & Rentals mris 50 27
2
Realtor.com Real Estate: Homes for Sale and Rent tealtor 68 23
3
HomeSpotter Real Estate Search homespotter 17 11
4
Zillow: Find Houses for Sale & Apartments for Rent zilliow 78 27
5
Trulia Real Estate: Search Homes For Sale & Rent real-estate 65 6
6
Homes for Sale, Rent - Real Estate homes 54 48
7
Pro Snap bsnap 7 31
8
Apartments & Rentals - Zillow renting apartments 58 11
9
My Home myhome 38 25
10
RE/MAX Real Estate Search App (US) remax 50 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
netfil 93 33 250+ 147
hope depot 87 33 250+ 169
home deopt 87 32 250+ 162
snapchat 83 46 250+ 86
snap tobee 80 30 247 165

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Netflix nèlix 93 68
2
Netflix  netflixxl 93 30
3
Netflix Guide 2020 - Streaming Movies and Series canadian netflix 48 16
4
Chromecast built-in built-in 23 37
5
Upflix - All Netflix Updates upflix 19 13
6
Netflix VR netflix vr 20 5
7
Free Netflix Movie app | Torrent Movie Downloader netflix downloader 50 25
8
iflix - Movies & TV Series nurflix 93 22
9
YouTube Kids for Android TV мультиках 60 20
10
PureFlix (Android TV) pure flix digital ≤5 15

These five keywords: “netfil”, “hope depot”, “home deopt”, “snapchat”, “snap tobee”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Netflix”, “Netflix ”, “Netflix Guide 2020 - Streaming Movies and Series”, “Chromecast built-in”, “Upflix - All Netflix Updates”, “Netflix VR”, “Free Netflix Movie app | Torrent Movie Downloader”, “iflix - Movies & TV Series”, “YouTube Kids for Android TV”, “PureFlix (Android TV)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “home snap”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “home snap