"shapes" App Store Keywords Research Case | ASOTools
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"shapes" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “shapes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “gpl”, “talior”, “revolutionary love”, “mcpe”, “yeti”, “peg”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “shapes” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword shapes from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
geometric shapes 41 6 250+ 37
shapeshift 37 20 250+ 124
shapeshifter 36 23 249 129
shapeshifting 36 20 248 134
2d shapes 33 6 248 61

The search volume of the core keyword shapes in Google App Store reached 47, its difficulty level reached 57, and the number of apps related to it reached 250+, among them, there are 45 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Colors & Shapes - Kids Learn Color and Shape shape 43 62
2
Busy Shapes & Colors 形状 11 9
3
Learn Shapes for Kids, Toddlers - Educational Game figuras geometricas para armar 18 30
4
Shapes: Puzzle Game for All Ages ▲ shapes 15 34
5
Shapes Puzzles for Kids shapes puzzle 9 9
6
Kids Learn Shapes FREE video shapes ≤5 2
7
Pinkfong Shapes & Colors shapes and sizes ≤5 4
8
Learning shapes: toddler games for 1 - 4 year olds forma geométrica 21 12
9
30 Basic shapes names for kids learning maths shapes ≤5 3
10
Shapes and Colors – Kids games for toddlers shapes 2 ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tetjis 60 61 249 243
asmr 56 62 249 48
illustrating 56 27 250+ 168
illustrates 56 24 250+ 140
illustrators 56 17 250+ 114

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tetris® tetris 61 18
2
Woodoku continuemos 6 35
3
Hungry Shark Evolution shark 57 71
4
Block Crush - Popular Classic Puzzle Games tetris gratis 33 13
5
Adobe Lightroom - Photo Editor & Pro Camera lightroom 59 45
6
Google Drive google drivs 85 42
7
Bubble Shooter bobble shooting 60 24
8
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
9
Skype - free IM & video calls skype 71 27
10
SoundCloud - Play Music, Audio & New Songs spundcloud 75 49

These five keywords: “tetjis”, “asmr”, “illustrating”, “illustrates”, “illustrators”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Tetris®”, “Woodoku”, “Hungry Shark Evolution”, “Block Crush - Popular Classic Puzzle Games”, “Adobe Lightroom - Photo Editor & Pro Camera”, “Google Drive”, “Bubble Shooter”, “Spotify: Listen to new music, podcasts, and songs”, “Skype - free IM & video calls”, “SoundCloud - Play Music, Audio & New Songs”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “shapes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “shapes