"nike shoes" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “nike shoes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “amnesia”, “cool anime wallpapers”, “cc cleaner”, “française des jeux”, “stuck”, “bills”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “nike shoes” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword nike shoes from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
nike air shoes | 28 | 13 | 250+ | 95 |
nike air force shoes | 24 | 39 | 250+ | 216 |
nike air jordan shoes | 18 | 18 | 250+ | 128 |
nike shoes wallpaper | 16 | 4 | 249 | 93 |
nike soccer shoes | 16 | 30 | 249 | 122 |
The search volume of the core keyword nike shoes in Google App Store reached 44, its difficulty level reached 15, and the number of apps related to it reached 249, among them, there are 100 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Nike | nike | 76 | 31 | |
2 |
|
Nike Adapt | adapt | 39 | 38 |
3 |
|
Nike SNKRS: Find & Buy The Latest Sneaker Releases | senkers | 60 | 26 |
4 |
|
Nike Run Club | nike run | 45 | 27 |
5 |
|
Sneaker Art! | elisabeth shue | 63 | 62 |
6 |
|
NIKE Express | nike high tops | 34 | 47 |
7 |
|
SoleInsider - Release Dates | jordan 12 | 48 | 30 |
8 |
|
Foot Locker: Sneakers, clothes & culture | footlockee | 66 | 36 |
9 |
|
Nike Training Club - Home workouts & fitness plans | nike training | 42 | 26 |
10 |
|
shoes shopping app | price shoes importados 2020 | 6 | 31 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
googl translates | 100 | 26 | 250+ | 145 |
goofle translate | 100 | 24 | 250+ | 156 |
google tanslate | 100 | 22 | 250+ | 155 |
google teanslate | 100 | 22 | 250+ | 138 |
goggle translates | 100 | 22 | 250+ | 130 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
Google Translate | gooletranslet | 100 | 35 |
2 |
|
Google Lens | googles | 70 | 56 |
3 |
|
Microsoft Translator | bing translator | 38 | 15 |
4 |
|
Google Earth | eather | 100 | 96 |
5 |
|
Translate | vertalen nu | 43 | 20 |
6 |
|
Translate All Language - Voice Text Translator | tranlatetor | 100 | 30 |
7 |
|
Google Text-to-Speech | texttospeech | 37 | 2 |
8 |
|
Gboard - the Google Keyboard | keyboard | 60 | 93 |
9 |
|
Translate voice - Translator | translator voice | 33 | 9 |
10 |
|
All Languages Translator - Free Voice Translation | language translator | 46 | 44 |
These five keywords: “googl translates”, “goofle translate”, “google tanslate”, “google teanslate”, “goggle translates”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Translate”, “Google Lens”, “Microsoft Translator”, “Google Earth”, “Translate”, “Translate All Language - Voice Text Translator”, “Google Text-to-Speech”, “Gboard - the Google Keyboard”, “Translate voice - Translator”, “All Languages Translator - Free Voice Translation”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “nike shoes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: