"decision wheel" App Store Keywords Research Case | ASOTools
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"decision wheel" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “decision wheel” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “confirmation”, “stars in the sky”, “hp printer”, “crickets”, “williams sonoma”, “chhattisgarh”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “decision wheel” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword decision wheel from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
daily decision wheel ≤5 9 250+ 90
decision maker wheel ≤5 3 250+ 40
lucky decision wheel ≤5 30 249 77
decision maker spin the wheel ≤5 3 250+ 42
decision roulette spin the wheel ≤5 9 250+ 103

The search volume of the core keyword decision wheel in Google App Store reached 38, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 57 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Spin The Wheel - Random Picker colorful wheel 56 7
2
Decision Roulette ruletta 41 30
3
Decision Maker: Spin the Wheel Random Name Picker štěstí 41 34
4
Decision Wheel - Decision Maker karar carki turkce ≤5 26
5
Decide Now! deciding 34 25
6
Spin the wheel - Decision roulette decision points 12 29
7
Daily Decision Wheel - Randomize Everything! daily decision wheel ≤5 9
8
Tiny Decisions indecisive 39 40
9
Decision Wheel decisor 9 33
10
Roulette - Wheel of Luck roulette wheel 34 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
foodo 77 42 248 220
cars 67 50 250+ 212
hot 66 73 250+ 40
b r a w l s t a r s 65 7 250+ 67
free games 63 63 250+ 247

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
FOODO-BENIN foodo world ≤5 30
2
Crowd City city 52 91
3
FOODO - Food Ordering App ordering 30 49
4
Scribble Rider scribbler 50 47
5
foodora - Local Food Delivery foodora 35 26
6
Stack Colors! space colors 26 19
7
Shortcut Run short cut 46 15
8
Cross Fight road fight 11 16
9
Cube Surfer! cubos 56 18
10
Move.io: Move Stop Move - Stickman Crowd 3D move it 3d ≤5 30

These five keywords: “foodo”, “cars”, “hot”, “b r a w l s t a r s”, “free games”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “FOODO-BENIN”, “Crowd City”, “FOODO - Food Ordering App”, “Scribble Rider”, “foodora - Local Food Delivery”, “Stack Colors!”, “Shortcut Run”, “Cross Fight”, “Cube Surfer!”, “Move.io: Move Stop Move - Stickman Crowd 3D”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “decision wheel”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “decision wheel