"hipopo" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hipopo” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “دیجی کالا”, “pewdi”, “game download”, “apfel”, “global offensive counter strike”, “end game”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hipopo” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hipopo from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hipopotamos 39 17 250+ 163
el hipopotamo 6 16 250+ 185
cuidando del bebe hipopotamo ≤5 25 250+ 243
hipopotamo en el supermercado ≤5 22 250+ 237
cuidado de bebe hipopotamo ≤5 19 250+ 228

The search volume of the core keyword hipopo in Google App Store reached 36, its difficulty level reached 24, and the number of apps related to it reached 250+, among them, there are 204 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Emergency Hospital:Kids Doctor травматолог 18 20
2
Water Park: Fun Water Slides slides games for kids ≤5 9
3
Hippo at the Airport: Adventure hipopotamos 39 17
4
Pizza maker. Cooking for kids hipo 32 22
5
Kids Supermarket: Shopping mania 河马微店 ≤5 21
6
Wedding party. Games for Girls wedding party 15 8
7
Good morning. Educational kids games mattina 41 30
8
Cashier in the supermarket. Games for kids cashier in the supermarket ≤5 6
9
Kids beach adventures hippo beach adventures ≤5 30
10
Toy Shop: Family Games juegos para descargarlos 36 47

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
twiiit 93 73 250+ 249
bebay 90 60 250+ 239
roblodd 88 30 250+ 243
among us 87 75 250+ 26
amon us 87 40 250+ 191

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Twitter teittwr 93 46
2
Among Us among us 87 75
3
YouTube youtubetm 100 70
4
Roblox roblocxx 88 63
5
Tinder - Dating, Make Friends and Meet New People tijder 75 39
6
Google Duo - High Quality Video Calls apinoide 72 65
7
Tiles Hop: EDM Rush! abrahamlincon 56 19
8
Mobile Legends: Bang Bang mobiles 72 53
9
Magic Tiles 3 piaon 58 20
10
Viber Messenger - Free Video Calls & Group Chats vevir 87 30

These five keywords: “twiiit”, “bebay”, “roblodd”, “among us”, “amon us”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Twitter”, “Among Us”, “YouTube”, “Roblox”, “Tinder - Dating, Make Friends and Meet New People”, “Google Duo - High Quality Video Calls”, “Tiles Hop: EDM Rush!”, “Mobile Legends: Bang Bang”, “Magic Tiles 3”, “Viber Messenger - Free Video Calls & Group Chats”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hipopo”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hipopo