"puzzler" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “puzzler” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “helps”, “crystallizer”, “chemical formulas”, “venma”, “game cartoon”, “cocina”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “puzzler” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword puzzler from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
puzzlers 55 24 250+ 149
crossword puzzler 50 12 250+ 109
crosswords puzzler 32 8 250+ 99
word puzzler 29 18 250+ 178
puzzler free 26 30 250+ 226

The search volume of the core keyword puzzler in Google App Store reached 35, its difficulty level reached 34, and the number of apps related to it reached 250+, among them, there are 219 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Jigsaw Free - Popular Brain Puzzle Games puzzle 55 91
2
Puzzler World puzzler world 10 13
3
Monopoly Sudoku - Complete puzzles & own it all! marmalade schools ≤5 30
4
Nonogram.com Color - Picture Cross Pixel Puzzle multicolor 29 21
5
Puzzler pathfinder puzzler ≤5 30
6
Daily Logic Puzzles & Number Games games magazine 18 32
7
Wordsearch Puzzler puzzler extra ≤5 30
8
Puzzle Page assortment 24 15
9
Jigsaw Puzzles Epic puzz 55 83
10
Puzzrama diorama 26 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gamaes 75 64 250+ 246
sudok 68 81 250+ 110
cleverness 68 62 250+ 239
blicks 68 23 250+ 159
dudoku 68 13 250+ 121

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Candy Landy - Match 3 Puzzle : Free Games 2020 j u e g o s gratis 58 52
2
Flow Free: Hexes hexes 38 43
3
Puzzle Game puzzle game 39 32
4
Real Bottle Shooting Free Games: 3D Shooting Games mew games 31 45
5
Car Driving Parking Offline Games 2020 - Car Games geams cars 53 32
6
Rummy - free card game macchiavelli 46 30
7
Flying Car Shooting Game: Modern Car Games 2020 cars games cars 53 30
8
My Restaurant Empire - 3D Decorating Cooking Game ristorante 3d ≤5 13
9
Block! Hexa Puzzle™ játékok 38 52
10
Mountain Auto Tuk Tuk Rickshaw : New Games 2020 game bataiye naya wala ≤5 24

These five keywords: “gamaes”, “sudok”, “cleverness”, “blicks”, “dudoku”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Candy Landy - Match 3 Puzzle : Free Games 2020”, “Flow Free: Hexes”, “Puzzle Game”, “Real Bottle Shooting Free Games: 3D Shooting Games”, “Car Driving Parking Offline Games 2020 - Car Games”, “Rummy - free card game”, “Flying Car Shooting Game: Modern Car Games 2020”, “My Restaurant Empire - 3D Decorating Cooking Game”, “Block! Hexa Puzzle™”, “Mountain Auto Tuk Tuk Rickshaw : New Games 2020”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “puzzler”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “puzzler