"gov" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “gov” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “learn”, “aldi”, “oculus”, “skywar”, “t.i”, “tour de francia”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “gov” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword gov from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pm kisan.gov.in 53 37 250+ 163
pm kisan gov.in 53 37 249 160
government job 53 20 250+ 30
govt jobs 53 13 250+ 32
governs 51 12 250+ 82

The search volume of the core keyword gov in Google App Store reached 51, its difficulty level reached 26, and the number of apps related to it reached 250+, among them, there are 73 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Gov2Go gov2go 43 40
2
Grants.gov grant's 45 10
3
Meu gov.br ministérios da economia 46 34
4
Gov Benefits corporate benefits 31 11
5
FEMA fema 48 40
6
Recreation.gov - Travel & Camp recreation 33 30
7
IN.gov in.gov uplink 23 30
8
IRS2Go my payment 55 41
9
Gov't Departments and Agencies departments 45 6
10
Gov. Vehicle Auction Listings - All States seized vehicle ≤5 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
cronovirus 90 49 250+ 206
convid19 87 32 246 159
nearest restaurants 87 17 250+ 111
convid 19 87 8 250+ 74
civid 19 87 1 190 20

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
NHS COVID-19 nhs 39 33
2
COVIDWISE coronavirustracker 43 54
3
Coronavírus - SUS ncov2019 ≤5 25
4
MI COVID Alert mich 28 32
5
CombatCOVID PBC app coronavirus colombia ≤5 30
6
COVID19 - DXB Smart App dubai cares 18 6
7
COVID Alert South Africa health authority app south africa ≤5 30
8
Virus Evolution - Merge & Create Mutant Diseases evelution games 29 15
9
COVID Symptom Study convid19 87 32
10
STAYAWAY COVID estamos on 14 23

These five keywords: “cronovirus”, “convid19”, “nearest restaurants”, “convid 19”, “civid 19”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “NHS COVID-19”, “COVIDWISE”, “Coronavírus - SUS”, “MI COVID Alert”, “CombatCOVID PBC”, “COVID19 - DXB Smart App”, “COVID Alert South Africa”, “Virus Evolution - Merge & Create Mutant Diseases”, “COVID Symptom Study”, “STAYAWAY COVID”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “gov”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “gov