"hiphop dance" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hiphop dance” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “educativas”, “vestir”, “parents portal”, “vibratio”, “free facebook messenger download”, “расписание электричек”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hiphop dance” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hiphop dance from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
dance clash ballet vs hiphop ≤5 20 250+ 206
dance war - ballet vs hiphop ≤5 17 250+ 189
dance war - ballet vs hiphop ❤ free dancing games ≤5 14 250+ 177
hiphop dance tutorial offline ≤5 14 250+ 140
hiphop dance school ≤5 7 250+ 86

The search volume of the core keyword hiphop dance in Google App Store reached 36, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 69 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hip Hop Dance School Game hiphopdance 36 30
2
Hip Hop Battle - Girls vs. Boys Dance Clash dancers 56 10
3
Hip Hop Dance breakdancing games ≤5 20
4
Hip Hop Dance Workout - Dance to Torch Calories break dance 34 9
5
Dance Clash: Ballet vs Hip Hop ballet 41 51
6
Hip Hop Dance Steps Trainer hip hop dance steps trainer ≤5 16
7
Hip Hop Dance Steps Videos hip hop steps offline ≤5 13
8
Hip Hop Dance Guide learn how to dance hip hop for beginners ≤5 30
9
Hip Hop Street Dance Battle - Trendy & Fun Dancing girls vs boys hip hop dance battle ≤5 13
10
Dance War - Ballet vs Hiphop ❤ Free Dancing Games dancing competitions 21 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
sportifty 82 35 250+ 173
truxmap 80 68 250+ 246
gamesaa 75 68 250+ 250
sound cloude 75 34 250+ 170
sound cloud 75 27 250+ 152

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
2
Audiomack: Download New Music Offline Free milusic 65 42
3
Spotify for Artists distrokid 46 33
4
Spotify - Music and Podcasts spotify music and podcasts 11 30
5
Free Music Spotify Premium Tips free music spotify premium tips ≤5 30
6
Sportivity sportiti 16 38
7
Apple Music apple 82 68
8
Sortify sportsfile 18 30
9
TIDAL Music - Hifi Songs, Playlists, & Videos ap tiode 72 30
10
Spotify Kids kids music 31 15

These five keywords: “sportifty”, “truxmap”, “gamesaa”, “sound cloude”, “sound cloud”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Spotify: Listen to new music, podcasts, and songs”, “Audiomack: Download New Music Offline Free”, “Spotify for Artists”, “Spotify - Music and Podcasts”, “Free Music Spotify Premium Tips”, “Sportivity”, “Apple Music”, “Sortify”, “TIDAL Music - Hifi Songs, Playlists, & Videos”, “Spotify Kids”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hiphop dance”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hiphop dance