"nike run club" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “nike run club” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “oxide”, “ixl math”, “literatura”, “comdirect”, “previsão do tempo”, “pewdiepies”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “nike run club” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword nike run club from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
nike + run club app | 11 | 19 | 250+ | 150 |
nike run club app | 11 | 16 | 250+ | 130 |
nike run club plus | ≤5 | 21 | 250+ | 207 |
nike run club app free | ≤5 | 17 | 250+ | 214 |
nike plus run club | ≤5 | 16 | 250+ | 173 |
The search volume of the core keyword nike run club in Google App Store reached 41, its difficulty level reached 26, and the number of apps related to it reached 250+, among them, there are 176 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Nike Run Club | nike run | 45 | 27 | |
2 |
|
Nike Training Club - Home workouts & fitness plans | nike training | 42 | 26 |
3 |
|
adidas Running App by Runtastic - Run Tracker | runnings | 38 | 19 |
4 |
|
Running Distance Tracker + | rutracker | 53 | 47 |
5 |
|
PUMATRAC Home Workouts, Training, Running, Fitness | puma | 59 | 30 |
6 |
|
Running App - Run Tracker with GPS, Map My Running | correr | 36 | 28 |
7 |
|
Nike Learning Passport | найки ран | ≤5 | 24 |
8 |
|
Running Fitness & Calorie Sport tracker | sports plus: track my calories | ≤5 | 30 |
9 |
|
Run with Map My Run | map my run | 48 | 24 |
10 |
|
adidas Training by Runtastic - Workout Fitness App | adidas training | 23 | 21 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
yotoob | 100 | 30 | 250+ | 132 |
nèlix | 93 | 68 | 248 | 242 |
netflicpx | 93 | 51 | 249 | 212 |
nètlix | 93 | 44 | 248 | 188 |
nafflix | 93 | 43 | 250+ | 185 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
Success Tips For YouTube | guide for youtube channels | ≤5 | 11 |
2 |
|
YoMoApp (YouTube Quality) | youtube resolution settings | ≤5 | 30 |
3 |
|
Tubing - Youtube English | tubing - english learning, english subtitles | ≤5 | 30 |
4 |
|
KidsTube | kidstube | 26 | 14 |
5 |
|
Marks for YouTube | bookmark youtube | ≤5 | 6 |
6 |
|
Русские мультфильмы | ютуб для детей hd | ≤5 | 22 |
7 |
|
أفلام و مسلسلات 2017 | مسلسلات رمضان 2017 | 12 | 22 |
8 |
|
Safe Vision: Control What Your Kids Watch Online | safesharetv | 14 | 30 |
9 |
|
Funny Tube Clips 2020 | qwertyuiop asdfghjkl xcvbnm | 38 | 50 |
10 |
|
Real YT Views - View4View, YT Channel Promoter | yt grower | ≤5 | 30 |
These five keywords: “yotoob”, “nèlix”, “netflicpx”, “nètlix”, “nafflix”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Success Tips For YouTube”, “YoMoApp (YouTube Quality)”, “Tubing - Youtube English”, “KidsTube”, “Marks for YouTube”, “Русские мультфильмы”, “أفلام و مسلسلات 2017”, “Safe Vision: Control What Your Kids Watch Online”, “Funny Tube Clips 2020”, “Real YT Views - View4View, YT Channel Promoter”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “nike run club”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: