"hello kitty" App Store Keywords Research Case | ASOTools
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"hello kitty" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hello kitty” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pumpkins”, “twith”, “aadhar card”, “september 11”, “dragon”, “babysitters”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hello kitty” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hello kitty from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
wallpaper hello kitty 36 4 250+ 90
hello kitty wallpapers 36 4 250+ 88
hello kitty cakes 29 9 249 107
hello kitty cafe 26 37 248 208
hello kitty wallpaper 26 4 250+ 91

The search volume of the core keyword hello kitty in Google App Store reached 54, its difficulty level reached 26, and the number of apps related to it reached 248, among them, there are 129 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hello Kitty Nail Salon hello kity 58 15
2
Hello Kitty Lunchbox helo kitty 58 18
3
Hello Kitty Cafe elokiti 58 42
4
Hello Kitty Fashion Star fashion star 15 25
5
Hello Kitty World 2 Sanrio Kawaii Theme Park Game sanrio 42 21
6
Hello Kitty Friends hello kitty friends 10 24
7
Hello Kitty All Games for kids hello kiddo ≤5 30
8
Hello Kitty Discovering The World kitty su ≤5 11
9
Hello Kitty Dream Cafe 旺角 dream cafe ≤5 30
10
Hello Kitty Racing Adventures chococat 21 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
youtubetm 100 70 249 241
youtub 100 54 250+ 201
yutupgo 100 47 249 199
uutb 100 46 249 200
yiutuber 100 43 250+ 193

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouTube youtuoob 100 68
2
YouTube Kids for Android TV мультиках 60 20
3
YouTube Kids youtoubu 100 30
4
YouTube for Android TV youtube goooo 58 27
5
Google Camera camera 61 94
6
YouTube Studio youtubestadio 63 41
7
Google googl 100 80
8
Hangouts hangouts 68 27
9
Music player - 10 bands equalizer Audio player though 46 43
10
FilmoraGo - Free Video Editor filmora 51 39

These five keywords: “youtubetm”, “youtub”, “yutupgo”, “uutb”, “yiutuber”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouTube”, “YouTube Kids for Android TV”, “YouTube Kids”, “YouTube for Android TV”, “Google Camera”, “YouTube Studio”, “Google”, “Hangouts”, “Music player - 10 bands equalizer Audio player”, “FilmoraGo - Free Video Editor”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hello kitty”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hello kitty