"babysitters" App Store Keywords Research Case | ASOTools
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"babysitters" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “babysitters” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “blocks ·”, “hamburguesas”, “heating”, “minecrafr”, “lottery”, “mucrosoft”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “babysitters” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword babysitters from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
gakuen babysitters 36 37 249 194
babysitters club 34 28 250+ 163
the babysitters club 34 30 250+ 199
babysitters games 11 10 250+ 130
babysitters in a pinch ≤5 30 250+ 187

The search volume of the core keyword babysitters in Google App Store reached 51, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 84 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Babysits - Find Babysitters babysits 33 9
2
Pregnant Mommy And Baby Care: Babysitter Games babys 63 25
3
Babysitter First Day Mania - Baby Care Crazy Time babysister 51 16
4
Babysitter Madness the baby-sitters club 34 30
5
Virtual Babysitter: Babysitting mother simulator sitter seal ≤5 23
6
Babysitter Party tabtale ltd ≤5 30
7
Babysitter Daycare Games & Baby Care and Dress Up baby day care 7 7
8
Babysitter Mom Family Nanny Game nanny mcphee 43 48
9
Virtual Baby Sitter Family Simulator babby sitter 33 7
10
Babysitters Baby Care: Baby Sitter Games babby sitter 33 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
inkedin 85 47 250+ 217
linkinin 85 45 250+ 215
indeed 78 21 249 125
hotel 72 84 250+ 96
école direct 68 13 249 106

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
LinkedIn: Jobs, Business News & Social Networking linkin 85 47
2
LinkedIn Learning: Online Courses to Learn Skills learned 53 38
3
Indeed Job Search indeed 78 21
4
Whatslink - Professional Networking Tool freer pro social networking tools ≤5 30
5
Naukri.com Job Search App: Search jobs on the go! naukari com 43 7
6
XING – Your jobs and careers network xing 42 43
7
LINQQ-Business & Professional Networking Platform
 bluetie 14 33
8
Social Media In One App iinkedin 58 40
9
Social Media At One Tap linkindl ≤5 30
10
Snagajob - Jobs Hiring Now snagajob 49 43

These five keywords: “inkedin”, “linkinin”, “indeed”, “hotel”, “école direct”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “LinkedIn: Jobs, Business News & Social Networking”, “LinkedIn Learning: Online Courses to Learn Skills”, “Indeed Job Search”, “Whatslink - Professional Networking Tool”, “Naukri.com Job Search App: Search jobs on the go!”, “XING – Your jobs and careers network”, “LINQQ-Business & Professional Networking Platform
”, “Social Media In One App”, “Social Media At One Tap”, “Snagajob - Jobs Hiring Now”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “babysitters”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “babysitters